CEO Echo (global) results for April 2024

CEO Echo companion

Metrics Bot: CEO Echo Results for April 2024

Fully automated general evaluation.

CEO Echo for April 2024: 5% less CEO mentions

Last month, the .companion CEO metrics bot found 5% less CEO mentions than the average of the previous months. Overall, 65% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 35%. In April, CEO Echo content saw engagement drop by 33%.
47% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 53% of mentions was linked to corporate agendas. Overall, the tonality of mentions was more often positive than negative.

Total Digital Footprint: Michael O’Leary, Ryanair Holdings CEO, dominates with 10% CEO Echo coverage

What role does a CEO play in a company’s overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In April, Michael O’Leary, CEO of Ryanair Holdings, received the highest amount of media coverage. His share of voice totalled 9,7%, the largest footprint of all top board members. In second place was Bernard Arnault, CEO of LVMH, with 5,0%, and Pat Gelsinger, CEO of Intel, took the third spot with 4,6% share of all mentions. 96% of conversations around O’Leary’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 10% of the Ryanair Holdings CEO’s echo came from editorial media and 90% from social media. Content that mentioned O’Leary generated 6 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made O’Leary the 45th most engaged CEO in the ranking. In total, mentions for Michael O’Leary were more often positive than negative. We can assume this had a corresponding impact on his overall reputation.

Communication Excellence: Alpha Bank’s CEO, Vasileios E. Psaltis, takes the number 1 spot

Two common goals widely shared by media teams are communicating key messages and building a favourable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Vasileios E. Psaltis, CEO of Alpha Bank, was ranked first in April. Outside of the paywall, 58% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 33 engagements per mention, signifying readers are highly interested. Furthermore, coverage was more positive than negative. As a result, the response to Alpha Bank’s CEO received 3,9 points. Chris Kempczinski, CEO of McDonald’s came in second place with a score of 3,3 and Amin H. Nasser, CEO of Saudi Arabian Oil Company (Saudi Aramco), took third place with a Communication Excellence score of 3,2.

Social Excellence: Chris Kempczinski, McDonald’s’ CEO, wins first place

Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company’s attempts at this have been successful.
Last month, Chris Kempczinski, CEO of McDonald’s, topped the ranking with a Social Excellence score of 2,6 points. 62% of the conversation came from social media and his engagement was highly engaged with 35 interactions per mention. Moreover, the sentiments of his mentions were 2% positive, meaning Kempczinski was ahead of runners-up Michael O’Leary, CEO of Ryanair Holdings, with 2,0 points and lorent Menegaux, CEO of Michelin, who placed third with 1,9 points.

Responsibility Excellence: Amin H. Nasser, CEO of Saudi Arabian Oil Company (Saudi Aramco), has the highest number of mentions surrounding social responsibility

The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN’s sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In April, Amin H. Nasser, CEO of Saudi Arabian Oil Company (Saudi Aramco), saluted us from first place in the responsibility ranking, with 35% of Saudi Arabian Oil Company (Saudi Aramco) CEO’s mentions related to social responsibility topics. His engagement rate was 39 which can be considered highly interested. The tonality of media conversations was more positive than negative. Overall, H.-Nasser’s Responsibility Index came to 7,0. Svein Tore Holsether, CEO of Yara International, followed in second place with 5,4 points, and Sanda Ojiambo, CEO of United Nations, in third place with 2,9 points.

Investor Excellence: Christian Kohlpaintner, CEO of Brenntag, takes the number 1 spot for the financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In April, the .companion metrics bot identified Brenntag‘s CEO, Christian Kohlpaintner, as the top communicator for investors after he achieved 5,9 points. 50% of his mentions were related to the financial environment, which is 5,8 times this month’s average. His readership was highly interested, indicated by an engagement rate of 28, and he experienced more positive than negative comments. He is followed in second and third place by Carsten Spohr, CEO of Lufthansa Group, with 4,0 points and Jens Henriksson, CEO of Swedbank (3,2 points).

Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the .companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).