Kennzahl-Bot: Das CEO-Echo im September 2024

Fully automatic public evaluation.

CEO-Echo im September 2024: 22% wenigerErwähnungen von DAX- und MDAX-Managern

Im vergangenen Monat fand der .companion-Kennzahl-Bot 22% weniger CEO-Erwähnungen als im Schnitt der letzten Monate.
Das CEO-Echo wurde insgesamt zu 59% durch redaktionelle Online-Angebote erzeugt, derSocial-Media-Anteil lag bei 41%.
Insgesamtaktivierten die Inhalte des CEO-Echos ihre Leser im September um 55% wenigerals bisher.
Die Nennungen aller DAX/MDAX-Chefs fanden zu 49% im Kontextvon Finanznachrichten statt. Dagegen hatten 51% einen
inhaltlichen Kontext, der sich besser eignet, um Themen zu setzen und Reputation zu beeinflussen. Insgesamt hatte das
digitale Medienecho auf die Top-Angestellten eine eher durchschnittliche Färbung, mitähnlich viel positiver wie negativer
Tonalität.

Fußabdruck: Manfred Knof, Commerzbank CEO, dominiertmit 37% desgesamten CEO-Echos

Welchen Anteil hat ein DAX/MDAX-Chef am gesamten CEO-Echo, ob freiwillig oder unfreiwillig? Diese Frage beantwortet der
CEO-Fußabdruck.
Im September erhielt Commerzbank die größte mediale Aufmerksamkeit.Er hatte einen Share of Voice von 37,2% und damit
den größten Fußabdruckaller Vorstände. Auf Platz zwei und drei folgen in diesem Monat Leonhard Birnbaum (E.ON) mit 10,9%
sowie OliverZipse (BMW) mit 9,1% Anteil an allen Nennungen. KnofsEcho fand zu 42% nicht im Finanz-Kontext statt und
eignete sich damit überdurchschnittlich zum Setzen von Themen und Inhalten. DasEcho des Commerzbank-Chefs stammte zu
61% aus redaktionellen Medien, zu 39% ausSocial Media. Inhalte, die Knof nannten, erzeugten 4 Interaktionen pro Erwähnung.
Das entspricht einer eher durchschnittlichen Leseraktivierung(Platz 7 aller CEOs). In Summe zeigten die inhaltlichen
Nennungen von Manfred Knof eine sehr schwache Färbung mit einer Tonalität, die ähnlich viel positiv wie negativ war. Von
einer entsprechenden Imagewirkung ist auszugehen.

Communication Excellence: Covestro sets the best content in editorial offices with Markus Steilemann

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Markus Steilemann (Covestro) was in first place in August. Before the paywall, 88% of his digital echo had a content context beyond business figures. His content showed 33 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a very weak tonality with a similar amount of positive and negative coloring. As a result, the response to the head of Covestro scored 1.6 points. Rob Smith (Kion) and Leonhard Birnbaum (E.ON) followed in second and third place for Communication Excellence with 1.4 points and 0.9 points respectively.

Social excellence: Oliver Zipse (BMW) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Oliver Zipse (BMW) took first place in the ranking with 1.7 points. Zipse 's response was 29% "social", his reader activation was rather average with 5 reactions to a mention; the sentiment of his mentions was 18% positive. This put him ahead of runner-up Rob Smith (Kion) with 1.3 points and Leonhard Birnbaum (E.ON) in third place with 1.2 points.

Responsibility Excellence: Markus Steilemann (Covestro) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In August, Markus Steilemann (Covestro) took first place in the responsibility ranking. 73% of mentions of the Covestro CEO related to social responsibility topics. His reading frequency here was 40, which corresponds to a very high level of interaction. The tonality was very weak, with a similar amount of positive and negative sentiment. Overall, Markus Steilemann's Responsibility Index scored 2.3 points. Vincent Warnery (Beiersdorf) followed in second place with 1.8 points and Sanjiv Lamba (Linde ) in third place with 1.2 points.

Investor Excellence: Torsten Leue (Talanx) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In August, the .companion metrics bot identified Talanx as the top communicator for investors: CEO Torsten Leue achieved the best score of 2.0. 82% of his mentions related to the financial environment. That is 4.5 times as many as the average. His reader activation was rather average at 2. The tonality was very strong, with significantly more positive than negative sentiment. He was followed in second and third place by Vincent Warnery (Beiersdorf) with 1.7 and Oliver Zipse (BMW) with 1.7 points.

 

 

 

 

Source information and notes on methodology:

Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or
English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the
.companion metrics bot.

Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those
mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in
the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).