Content marketing budgets - out of the gray area

TLDR: Our manager survey "Organization for Content Marketing" shows that content marketing budgets are still managed very inconsistently in large German companies. Some invest 3x more in content creation (e.g. for editors and agencies) than in content distribution via Social Media. The others invest 3 times more in reach buying than in content creation. The surprise: today's 52% undecided corp comms with a balanced mix will make a clearer choice in the future. Some for more reach, others for better content. The gray area of "both and" is shrinking. Time for decisions.

The Web Excellence survey on content marketing

In July, as part of our Web Excellence Forum (webxf.org), we asked 21 managers in large German companies about their current and future organization in terms of content creation and content distribution, or content marketing for short. The topics were organizational structure, processes, tools, newsrooms and budget mixes.

If you would like to have all the results on "Organization of Content Marketing" - simply take part in the survey yourself. Fill out the survey here - and we'll send you all the results.

Link survey