Key figure bot: The CEO echo in October 2022 - automatically interpreted

CEO Echo companion

Fully automatic public evaluation. Individual evaluation: contact@companion.de

 

CEO echo in October 2022: 20% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 20% fewer CEO mentions than the average for recent months. Overall, 52% of CEO Echo was generated by online editorial content, while social media accounted for 48%. Overall, CEO Echo content activated its readers 92% less in October than previously.

43% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 57% had a content context that is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.

 

Footprint: Kasper Rorsted (Adidas) dominates 12% of total CEO echo

What share of the total CEO echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.

In October, Kasper Rorsted (Adidas) received the most media attention. He had a share of voice of 12% and thus the largest footprint of all board members. In second and third place this month are Oliver Zipse (BMW) with 12% and Oliver Blume (Volkswagen) with 10% share of all mentions.

Rorsted's echo did not take place in the financial context in 57% of cases and was thus suitable for setting topics and content on average. 38% of the Adidas CEO's echo came from editorial media, 62% from social media.

Content that mentioned Rorsted generated 31 interactions per mention. This corresponds to very strong reader activation (3rd place among all CEOs).

Overall, Kasper Rorsted 's content mentions showed a strong coloration with a tonality that was clearly more often negative than positive.

A corresponding image effect can be assumed.

 

Communication Excellence: Adidas sets content best in editorial departments with Kasper Rorsted

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our indicator bot shows which DAX/MDAX companies succeed in this with the ranking for Communication Excellence.

In October, Kasper Rorsted (Adidas) was ranked first. Before the paywall, 57% of his digital echo had a content context beyond business figures. His content showed 41 interactions per mention, which corresponds to a very strong reader activation.

In addition, the texts had a strong tonality with significantly more negative than positive colorations.

As a result, the response to the head of Adidas scores 2.1 points.

In second and third place in the Communication Excellence are Oliver Blume (Volkswagen) with 1.9 points and Christian Sewing (Deutsche Bank) with 1.8 points.

 

Social Excellence: Christian Sewing (Deutsche Bank) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as often and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our indicator bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional impact.

Last month, Christian Sewing (Deutsche Bank) leads the ranking with 2.2 points.

Sewing 's response was 74% "social", his reader activation weak with 1 reaction to a mention; the sentiment of his mentions was 82% positive. He was thus well ahead of runner-up Oliver Bäte (Allianz) with 1.3 points and Markus Krebber (RWE) in third place with 1.3 points.

Responsibility Excellence: Dr. Mathias Döpfner (Springer) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For him, the indicator bot only interprets the mentions that took place in this topic context.

In October, Dr. Mathias Döpfner (Springer) saluted us from first place in the Responsibility ranking.

28% of the Springer CEO's response related to topics of social responsibility.

Here, his reader activation was 55, which corresponds to a very strong interaction level. The tonality was very weak, with more positive than negative sentiments. Overall, Döpfner's Responsibility Index thus scored 3.0 points. Jochen Weyrauch (Dürr) followed in second place with 1.8 points, and Stefan Schulte (Fraport) in third place with 1.6 points.

 

Investor Excellence: Ralph Dommermuth (United Internet) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined United Internet in October: CEO Ralph Dommermuth achieved the best score of 3.9. 80% of his mentions related to the financial environment. That's 1.5 times the average. His reader activation was very strong, at 69.2. The tone was rather average, with similar amounts of positive and negative sentiment. He is followed in second and third place by Dr. Mathias Döpfner (Springer) with 2.7 and Vincent Warnery (Beiersdorf) with 1.3 points.

 

 

Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.