TLDR: The banking association successfully integrates its communications controlling. All KPI in one dashboard - as a service. .companion uses the reporting platform allmediacockpit.com and acts as a data agency.
"Relating all data for the first time".
In an interview with "PR REPORT", Iris Bethge, Managing Director of Communications at the Banking Association in Berlin, talks about the professionalization of communications controlling and takes stock of the situation.
"Only those who have transparency about cause-effect relationships can manage marketing channels really efficiently"
Since the beginning of the year, our data agency service has been centrally recording and reporting all key performance indicators for the banking association's communications. Our platform allmediacockpit.com is used.
Read about the advantages of a zetral solution and the hurdles that can arise when implementing such a project in the interview with Iris Bethge.
Here the whole interview in "PR REPORT
