Our commentary from March on the ad tech industry's technical war against users has now also found its way into the current Horizont. The article is not only about data protection, but also about the future of the ad tech industry. It should see its legal regulation as an opportunity.
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Digital investment trends: Start ups - off to safety technology!
Second black box law: The more digital measurement data generates cash, the more intense the battle for data sovereignty. One picture shows what the digital economy will be about in the future, beyond all the hype talk. Most venture capital is going into cyber security (contemporary name for military technology), securing cloud services, defending against fraud. This sector is twice as big as autonomous driving and mapping services, for example. Any questions?
Huge business area discovered for ad verification?
TLDR: First black box law: the more digital black boxes generate measurement data that bring in cash as recognized proof of performance, the more often these systems are used to bring in cash. A study now also shows this in the electricity market. It could soon be the same there as in the digital advertising industry. Anyone who wants to challenge bills from the black box will have to pay for the verification themselves - but will be allowed to use the results entirely for their own benefit. What do we think of this prospect?
From the war on users: How can "adblocker traffic" be valuable?
TLDR: In the obfuscating language of "digital advertising," things that are full-blown scandals from a civil rights perspective don't even stand out anymore. And then along comes a business side note like this. You read, pause, and see more clearly again. "Adblocker traffic is valuable," someone says, referring to something not unlike digital trespass. Time for regulation.