Managing Content Marketing: It's Easy or Nix.

 TLDR: More and more budgets and use cases for content marketing and - of course - more and more data. How do you deal with that? And above all: how do you manage increasingly small-scale communication? The trade journal Horizont set out to find solutions. It found some players who are demanding what doesn't yet exist. And one that is already delivering: Us.

Click here for the article as PDF.

Bottom line: if you want to bridge silos, you have to use SIMPLE KPIs.

You can get it as a data service from .companion - and be amazed at how much 3 ever-changing KPIs change collaboration.