TLDR: At the TV Effectiveness Day, not only .companion, but also marketing professor Byron Sharp speaks. Here is a short interview with valuable suggestions for free thinking, also in online marketing.
The TV effect day approaches. On April 16, .companion will also be on the podium and will take a pointed stand on the topic as usual:
"Too many friends? The new reality of communication on the social web."
The rest of the program is also packed. At 10:30, Prof. Byron Sharp steps into the ring for the keynote. He is the author of the bestseller "How Brands Grow", which is currently changing marketing practice (entirely in our sense). A good impression of his eloquence is provided by this short video.
In just under 4 minutes, the professor dissects 4 myths that are particularly fond of being repeated in the "digital marketing" filter bubble:
- You can make customers care deeply about your brand.
- Narrow targeting is more effective than reaching out broadly.
- Different brands in the category sell to different types of people.
- 80 percent of your sales come from the top 20 percent of your customers.