"I don't necessarily agree with everything that I say"

Marshall McLuhan

Review Fachtag 48: Content Marketing IS Long Distance

Content marketing IS the long haul for corporate communicators. That is the summary of two days of the Web Excellence Conference in the VIP lounge of the Leverkusen stadium. Our review of two excellent days is teeming with sporting metaphors. Here are all the game-changing scenes from halves 1 and 2 at breakneck speed. But before that, a big thank you goes to [...]

Read more...

Review Fachtag 47: Re-parking in the head. When, if not now?

The leaves are falling, in late autumn it becomes colorful. But it was unusually colorful for our Web Excellence Community. On November 12 in Darmstadt, "Germany's capital of future viability" (current WiWo ranking), 50 digital managers went into a veritable frenzy of color and innovation. That's typical Merck. Our host deserves a big thank you for that. THANK YOU! There were 2 [...]

Read more...

November 12 and 13: Communicators, off to Darmstadt!

The third specialist day of our Web Excellence Forum has been set. Those responsible for digital communication will meet on November 12 and 13. This time, the host is Merck, and the venue is the remarkable new Innovation Center in Darmstadt. Look forward to two exciting days under the motto: "Connected Driving 2019 - what standards do communications need?" Here are all the details about the conference for [...]

Read more...

Review of Symposium 46: Agilise. Help, the future is now!

Visits to structurally weak areas like Berlin are sometimes worthwhile. The special economic zone on the Spree (the 4 largest employers: hospitals and transport companies) is home not only to innovative service providers (such as us) but also to influential editorial offices and associations. One of them is the Federal Association of German Banks, fantastic host of the 46th Web Excellence Symposium. Here's an uninhibited [...]

Read more...

Jump to navigation