XF Web Circle Overview

Communication in crisis. Crisis of communication.

Speaker: Prof. Dr. Jürgen Schulz - Berlin University of the Arts

March 25 2021 - 3 pm

Yes, there is such a thing: well-founded, clear and surprisingly practice-relevant recommendations for action directly from a "chair for strategic communication planning. What Prof. Dr. Jürgen Schulz at the University of the Arts derives most vividly from research can provide strong impulses for communication in everyday business. Look forward to unconventional questions and answers.

1 year TikTok - 365 strategies. How the latest platform is forcing us to rethink every day.

Speaker: Roger Baur, Head of Newsroom - Swisscom

February 18 2021 - 2 pm

In the middle of the Corona Spring 2020, Swisscom became only the second major Swiss company to launch on TikTok - with an agile concept. The content was to be continuously adapted to user input. Now it's clear that the lessons learned are also a glimpse into a possible future of communication.

SDG-Echo: How visible are brands in the context of sustainability? First results of a new benchmarking.

Speaker: Michael Heine, Managing Consultant .companion & Founder Excellence Forum

January 28 2021 - 3 pm

"Sustainability" is becoming a requirement for everything that comes in business. Sooner or later, every corporate brand wants to be associated with this characteristic. But how do you measure "the sustainability" of a brand - without expensive market research, but with scientific quality? Quite clearly, with the SDG framework of the United Nations.

Purpose and employer brand - what for and how does it make sense?

Speaker: Michael Moeller

November 19 2020 - 3 pm

Purpose is on everyone's lips. Because agility without purpose is like a body without a head. And at the same time, purpose drive measurably increases the success of companies. Purpose Driven Organizations grow four times faster than competitors in the same industry. If Purpose is consistently used to control and create clarity in the company, then companies become more efficient.

Fluid-Web - The next level of Siemens.com

Speaker: Marcus Stegmiller, Director & Digital Communications - Siemens

05 November 2020 - 3 pm

Our vision: Data will drive the next generation of siemens.com. Creating and maintaining websites is a time-consuming process. At Siemens, we spend an inordinate amount of time and money on this, resulting in significant waste in the process. By modularizing content and using data-driven algorithms for automatic page layout, we can ...

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