"I don't necessarily agree with everything that I say"

Marshall McLuhan

Excellence Symposium #52 - "Without data, the one with the most power decides".

Wow, we are still very impressed by our first expert day in the #ExcellenceForum after the COVID break. Many thanks to Robin Zimmermann, our host at #SiemensEnergy, which is transforming itself into a solution provider for the #Energiewende. Who else has a #FutureExperienceLab right on a factory site full of "heavy metal", which was a fantastic conference venue. "Digital transformation of communication - [...]


Digital Detox Facts: only 0.1 percent want "relevant online advertising".

"We protect their privacy. Now please take some cookies." That's how you could summarize the result of the field study on cookie layers presented by computer science post-doc Martin Degeling at our Excellence Forum #50 in November. One number in particular stuck with us from the great presentation by the researcher from Ruhr University Bochum: 0.1%. That's how many online users voted in empirical [...]


Review Excellence Forum#50: Bäng! Breakthrough into the control loop

Things happen in Berlin that happen less often elsewhere. For example: real breakthroughs. Such was the case at the beginning of November. The 50th Web Excellence Forum - our specialist conference just for digital communicators - took place here, almost exactly 30 years after the fall of the Berlin Wall. A double anniversary, then, pure coincidence. And yet, somehow fitting time and place, this specialist conference was held in [...]


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