"I don't necessarily agree with everything that I say"

Marshall McLuhan

State of Engagement - how do digital platforms generate their "engagements"?

Digital excellence has many facets. One of them is the question of how good the content is that communications and marketing departments play out and promote via platforms on the web and social. The quality of a published content piece is usually measured by the so-called "engagements. We have analyzed how "engagements" behave in a comparison of platforms and [...].

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Digital metrics - almost always part of the problem. Why not the solution?

In a long text, as is often the case with us, it is about the company's internal view of key figures, analytics and "data-driven". If you scroll straight down, you'll find our method for a lean strategy project, the Content Marketing Audit. A smart thing to do for your 2019 annual planning. Synchronizing digital marketing communications - a mammoth task. Owned, Web, Earned, Paid, Organic, Native, Display, Video, Search, Social Media...who [...]

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Digital pioneer. A report from the workshop of our customer Bosch (complete article).

PR-Report features a workshop report from a not unprominent company. It should be of great interest to all those responsible for content marketing and digital media. It comes from one of the most successful departments for digital marketing communication ever - Bosch. This way to the complete article as pdf. The background of a great transformation success Bosch is not just anyone in the content marketing environment. [...]

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Content Dashboard - the new control center for data-based control of content marketing

If you want to take a look at the management future in communication and marketing, especially of content marketing - here you go. Here are some screenshots from our Content Dashboard. WHAT DO WE SEE? We see the interactive and fully-integrated view of content (topics) and of marketing (paid media). We see, in aggregate or individually, all channels, all topics, all formats and budgets. [...]

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Why 'KPI' are the key to 'transformation' - a picture

The connection between "data", "KPI" and "analytics" on the one hand, and the organization of communication and marketing on the other, seems complicated. But it is not. Because teams and companies have exactly 2 ways to deal with data from digital media, without success and with success: Without success: you can do nothing at all and, as a communications or marketing department, voluntarily remain in the channel silos [...]

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