TLDR: P& G cuts by 78% (!) and German online marketers hardly feel any effects because an estimated 70% of the spendings in D go to BLACKBOX GooBook. Advertisers can neutrally check the efficiency of these investments at any time. A cooperation of the Blackbox is not required.
TLDR: The communications teams of our clients Bosch and Merck win 3 German online communications awards. Even though we are not an agency - we hope our analysis and forecast data have given one or two pointers as to what attractive, relevant and effective communication can look like in times of fragmented media use. And how to promote them as efficiently as possible. We predict: keep it up!
TLDR: A remarkable speech from P&G's chief brand officer. Not the usual inconsequential lament about the untenable state of affairs in the world of digital advertising. Instead, an advertiser speaks of his own complicity in the "digital junk" - and draws all the conclusions he can on his own. One year time to all suppliers to meet 4 demands. "Comply or Die".
TLDR: W&V reports on our "work" on a currency for content marketing. Yes, indeed, it exists, the currency is called Content.ONE and it makes communication across all channels comparable. But no, we're not working on it, it's already ready. As of 2017, every company can have every campaign evaluated according to the new standard.
TLDR: If you still have doubts (or are having doubts for the first time) about business practices in advertising, you should read the latest report by American advertisers. It doesn't really say anything new. Here are the results and download.