TLDR: Digital Marketing Forecast 2016. Programmatic Media: Heroes only local.
#mediamix
Digital Marketing 2016. Third look into the crystal ball
TLDR: Digital Marketing Forecast 2016. Cooperation will be mandatory.
Digital Marketing 2016. Second look into the crystal ball
TLDR: Digital Marketing Forecast 2016. TV targeting becomes beta of the year.
Digital Marketing 2016. First look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Video First" Becomes the Leading Trend
dmexco 2015. Big opportunities - huge black box. How to deal with it?
TLDR: This year's industry meeting makes it clear: The digital black box is huge and will not go away. An unmanageable technology cosmos is driving digital advertising to ever more possibilities - and advertisers to ever more questions.