TLDR: Dmexco drowns in its own success and falls back into the online ghetto in the process. Online marketing relies on automation, the black box is getting bigger.
#Silo integration
Communication Cockpit as a Service
TLDR: The banking association successfully integrates its communications controlling. All KPI in one dashboard - as a service. .companion uses the reporting platform allmediacockpit.com and acts as a data agency.