Interpreting data, for example on social media usage, is as tedious as the work of a truffle pig. But wait, doesn't the pig have fun looking for truffles? It does, but that's no wonder; after all, it's not a bad-tempered bean counter like the gentlemen in our picture. Here's an example of what happens when [...]
#Social Media
Spammers talk plain - how to make money on Snapchat.
TLDR: An interview with affiliate spammers on Snapchat takes readers to the sunny side of ad fraud and makes .companion think seriously about its own business model. "You won't believe how stupid they are".
Communication at war - 35% bots on Twitter in US, 20% in EU?
TLDR: For the Web Excellence Forum, .companion examined 2 samples on the resonance on Twitter. The results probably surprise only a few experts, but for social media priests they mean real #new territory. Robots have a significant influence on media resonance. The seemingly objective performance indicators are also massively manipulated here. Welcome to the matrix.
Recommendation: A digital media framework for all.
TLDR: You remember? On June 3, Forrester showed us that measuring success is the biggest challenge in digital marketing. And we promised a recommendation to all who know/fear that tools are not the solution. Here it is. How nice that Facebook already implemented it last week.
Communication Management - with Yesterday's Tools?
TLDR: A new Forrester report shows how yesterday's social media management tools are failing to meet today's challenges. Content strategy and performance measurement are the teeth of social media marketing.