TLDR: Social Media Demystified. .companion's presentation on the role of social media in the overall mix was THE top topic at TV Effect Day. Take 25 strategic minutes for an unbiased look at the impact potential for advertisers.
#Social Media
"What's happening at Facebook is sobering".
TLDR: In an interview, .companion takes a clear position. For most brands, Facebook is not a dialog medium. Our own data and experience show: the 90/10/1 rule also and especially applies to social media. "Social" becomes Paid. The response from interested parties was corresponding.
95 percent of all Facebook fans inactive
TLDR: Brands can activate only five percent of their fans to like or post within half a year. This was the finding of a study for which Web Excellence Forum (WebXF) analyzed Facebook presences of German companies.