The third specialist day of our Web Excellence Forum has been set. Those responsible for digital communication will meet on November 12 and 13. This time, the host is Merck, and the venue is the remarkable new Innovation Center in Darmstadt. Look forward to two exciting days under the motto: "Connected Driving 2019 - what standards do communications need?" Here are all the details about the conference for [...]
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Why 'KPI' are the key to 'transformation' - a picture
The connection between "data", "KPI" and "analytics" on the one hand, and the organization of communication and marketing on the other, seems complicated. But it is not. Because teams and companies have exactly 2 ways to deal with data from digital media, without success and with success: Without success: you can do nothing at all and, as a communications or marketing department, voluntarily remain in the channel silos [...]
Start-ups and founder boom - a fairy tale from the digital matrix
Everything is going digital. Digital is changing the world. Digital is better, and so on. Logically, if you believe the Twitter kings, a huge wave of startups is sweeping through the country. "Start-ups wherever you look. Or is it? Sometimes a glance at a statistic is enough to tell what is reality and what is fairy tale from interested parties. Here are figures [...]
Digital Media - the Wind is Shifting. Snippets from the Media Congress 18
TLDR: This year's Media Congress 18 offered surprisingly broad views of coming and big changes in "digital media." For the congress of an industry that's not exactly known for driving innovation, that's a nice surprise. Here are some lasting, highly subjective impressions.
Data Driven - how marketing teams can get safely into 2019
What does 2018 hold for marketers and communicators? We think we know: digital impositions of the kind that automotive manufacturers have been familiar with for years. The inhabitants of the quiet island of "marketing and communications in large companies" will go on a journey in 2018, at the end of which the word "digital" will have disappeared from all department names. What's also coming is "Predictive Driving in Communications and Marketing." Hello Data Driven Teams - it's all about the power of predictions, welcome back in the driver's seat!