"I don't necessarily agree with everything that I say"

Marshall McLuhan

November 12 and 13: Communicators, off to Darmstadt!

The third specialist day of our Web Excellence Forum has been set. Those responsible for digital communication will meet on November 12 and 13. This time, the host is Merck, and the venue is the remarkable new Innovation Center in Darmstadt. Look forward to two exciting days under the motto: "Connected Driving 2019 - what standards do communications need?" Here are all the details about the conference for [...]

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Datafy 03/18: 3 KPI - No more and no less

Here is the current issue of our newsletter Datafy. You can subscribe to DATAFY HERE. 3 KPI - No more and no less Data such as "clicks" or "views" are by no means always EXCELLENT INDICATORS OF MEDIA PERFORMANCE (Key Performance Indicator). If a piece of content is, for example, a longer text (such as a blog post) or even a study, it is important [...]

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Why 'KPI' are the key to 'transformation' - a picture

The connection between "data", "KPI" and "analytics" on the one hand, and the organization of communication and marketing on the other, seems complicated. But it is not. Because teams and companies have exactly 2 ways to deal with data from digital media, without success and with success: Without success: you can do nothing at all and, as a communications or marketing department, voluntarily remain in the channel silos [...]

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Review of Symposium 46: Agilise. Help, the future is now!

Visits to structurally weak areas like Berlin are sometimes worthwhile. The special economic zone on the Spree (the 4 largest employers: hospitals and transport companies) is home not only to innovative service providers (such as us) but also to influential editorial offices and associations. One of them is the Federal Association of German Banks, fantastic host of the 46th Web Excellence Symposium. Here's an uninhibited [...]

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Digitization is an attitude.

TLDR: A slide as a thank-you for a very impressive presentation by Philipp Schindera, Head of UK at Telekom, at the specialist group meeting Communication Controlling, he gave clear announcements about what "digitization" means in the company. Namely, nothing less than the abolition of traditional "corporate communications. In the future, UK will mean "corporate culture. What this very different new mission is all about can be [...]

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