Here are new sustainability insights from sdg-echo.com, Excellence Forum's continuous benchmarking service for #sustainability #communications. In today's post, we will share an insight on the most negative topics, that came up in the context of company brands and sustainability. Let's focus on an insight relating to SDG 5: Gender Equality. From April 1 to April 30, sdg-echo.com [...]
#Excellence Forum
SDG Echo: Sustainability Reporter for September 2022, FMCG sector, global
Here are recent results from sdg-echo.com, Excellence Forum and Meltwater's continuous benchmarking service for #sustainability communications. Let's take a look at German-language mentions of sustainability issues, here in the context of the FMCG industry sector. This month, most negative engagements in this industry were related to the following hashtags: #8maeuse #plasticbottles #vegan #ancherkraut #cdupt22 These negative themes were most often associated with the following brands. #Philipmorris [...]
Our impact stage model for the integration and control of digital communication
From theory... This impact stage model is our further development of the "Impact Stages of Communication," DPRG/ICV 2008. We already "turned this model," which was developed for traditional press relations, to digital in 2012 with the Excellence Forum. The goal was a model that could support all channels, KPIs and goals - but above all the performance marketing mechanisms of "digital". So much for the theory. About theory and [...]
Feedback - the voices on Symposium #52 in the Excellence Forum
Thanks again for the great event. It was a lot of fun. Head of Brand & Integrated Communications "I found the exciting discussions and conversations very inspiring. I was positively surprised by the high level of commitment and the courage with which many communicators are driving the transformation of their departments. There is no doubt that the function of corporate communication is on the move. We are becoming more data-driven, more agile, more [...]...
Excellence Symposium #52 - "Without data, the one with the most power decides".
Wow, we are still very impressed by our first expert day in the #ExcellenceForum after the COVID break. Many thanks to Robin Zimmermann, our host at #SiemensEnergy, which is transforming itself into a solution provider for the #Energiewende. Who else has a #FutureExperienceLab right on a factory site full of "heavy metal", which was a fantastic conference venue. "Digital transformation of communication - [...]