.companion uses data and KPIs to support decisions in organizations. Our projects aim to improve your management and processes. That's why you need good communication in advance to ensure a common understanding. We need to listen to you carefully in order to understand your situation. You want to know what know-how, tools and procedures we would use to address your issues.
After a free webinar, we are a good first step further. Here is our program offer:
Organizational consulting
1st development plan for digital media. How do we intelligently combine channels and processes?
Digital media channels have different tasks. Web is "pull" and serves already reached target groups or existing needs. Everything else is "push" and serves marketing, information and awareness. How do you synchronize such digital diversity for effective marketing? Our answer: only through integrated processes for content and marketing. We will discuss with you how the two are connected, the media here, the processes there, using a chart that has it all.
Format: 30 minutes webinar (10 minutes introduction - 20 minutes questions & discussion) our management consultant and managing director.
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2. data-driven teams - what to do to successfully embed KPIs?
What is necessary for data from analytics and media monitoring to be used by teams and decision-makers - and not just by experts? How can it be embedded in the strategy, in the project and in ongoing operations? No answer is: with the "right" KPIs. Data-based action - this webinar shows and discusses what is important if people are to use data - at all levels.
Format: 60-minute webinar (30 minutes basics - 30 minutes discussion) with one of our management consultants
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3 AI and advanced automation - how do we get there?
You have to get creative under cost pressure. There are many services that are painful, but by no means all of them. What remains must become cheaper, faster and more agile. This can only be achieved with consistent standardization. This webinar will discuss how this can be achieved in the field of analytics and media monitoring and what needs to be done to achieve this.
Format: 45 minutes webinar (30 minutes basics - 30 minutes discussion) with our management consultant and managing director
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4th KPI: no plan for integration? 10 rules for embedding KPIs in strategy and marketing.
Integrated data (KPI) is "the new oil". Integrated processes in content and marketing are the engine that can drive the oil. What good is one without the other? Nothing. This webinar introduces rules for both, data (oil) and organization (engine). You will learn how companies can achieve integrated KPIs - it's easier than you think. And you will see which processes in marketing and communication can and must be data-driven in the future.
Format: 45 minutes webinar (30 minutes basics - 30 minutes discussion) with our management consultant and managing director
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Content.ONE and research
5. dashboard live - what does a dashboard with integrated key figures across all channels look like?
In contrast to all other approaches, Content.ONE integrates the KPIs from different channels not only in a common technical container (any BI platform) but also in a common KPI model. We will be happy to demonstrate the universal possibilities this opens up LIVE.
Format: 45-minute webinar (30-minute demo - 15-minute discussion) with one of our consultants
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6. impact levels of communication - which KPI model combines "classic" with "digital"?
Since 2007, the DPRG/ICV standard model has only applied to analog communication media. It is not applicable to content marketing, social, advertising and digital media relations. Not so our expansion of the model, which we carried out in 2012 and which has been part of our current dashboard service Content.ONE since 2015. We present the model and show you that you need fewer than 10 KPIs to be able to manage across silos. We will be happy to integrate your own KPI catalog into the model - free of charge.
Format: 45 minutes webinar (20 minutes basics - 20 minutes questions & discussion) with one of our management consultants
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7. survey as the best ear to the target group - how can an online survey support communication planning?
Online surveys are usually used for projects and then terminated. However, if they are used continuously, they can be used not only as a reference system for measuring UX quality, but also as a feedback channel. If you do everything right, the engagement/response from the target groups is significantly greater than in social media. In this webinar, we will present the possibilities of how surveys can support strategy and topic planning in communication in such a way that valuable and practical input is generated for day-to-day business.
Format: 45 minutes webinar (20 minutes basics - 20 minutes questions & discussion) with one of our consultants