.companion uses data and KPI to support decisions in organizations. Our projects aim to improve your control and processes. That's why you need good communication in advance for a common understanding. We need to listen carefully to understand your situation. You want to know which know-how, tools and approaches we would use to address your issues.
After a free webinar, we're a good first step closer. Here is our program offer:
Organizational Consulting
1. development plan for digital media. How do we bring channels and processes together intelligently?
Digital media channels have different tasks. Web is "pull" and serves target groups already reached or existing needs. Everything else is "push" and serves marketing, information, awareness. How do you synchronize such digital diversity for effective marketing? Our answer: only via integrated processes for content and marketing. We will discuss with you how the two are interrelated - the media here, the processes there - using a chart that has a lot to offer.
Format: 30 minutes webinar (10 minutes introduction - 20 minutes questions & discussion) our management consultant and CEO.
2. data driven teams - what to do to embed KPI successfully?
What is needed to ensure that data from analytics and media monitoring is used by teams and decision-makers - and not just by experts? How do you embed it in the strategy, in the project, and in ongoing operations? No answer is: through "right" KPI. Acting data-driven - this webinar shows and discusses what matters when people should use data - at all levels.
Format: 60 minute webinar (30 minutes fundamentals - 30 minutes discussion) with one of our management consultants.
3. AI and advanced automation - how do we get there?
Under cost pressure, you have to get creative. You get many services under pain, but not all by a long shot. What remains must become cheaper, faster and more agile. This can only be achieved with consistent standardization. This webinar will discuss how this can be achieved in the field of analytics and media monitoring, and what needs to be done to achieve it.
Format: 45 minutes webinar (30 minutes basics - 30 minutes discussion) with our management consultant and CEO.
4. KPI: no plan to integrate? 10 rules to embed KPI in strategy and marketing.
Integrated data (KPI) is "the new oil." Integrated workflows in content and marketing are the engine that can drive the oil. What good is one without the other? Nothing. This webinar introduces rules for both, data (oil) and organization (engine). You'll learn how organizations can get to integrated KPIs - it's easier than you think. And you'll see which processes in marketing and communications can, indeed must, be data-driven in the future.
Format: 45 minutes webinar (30 minutes basics - 30 minutes discussion) with our management consultant and CEO.
Content.ONE and research
5. dashboard live - what does a dashboard look like with integrated metrics across all channels?
Unlike all other approaches, Content.ONE integrates the KPI from different channels not only in a common technical vessel (any BI platform) but also in a common KPI model. We will be happy to demonstrate LIVE which universal possibilities result from this.
Format: 45 minute webinar (30 minute demo - 15 minute discussion) with one of our consultants.
6. impact levels of communication - which KPI model combines "classic" with "digital"?
Since 2007, the standard model of DPRG/ICV has only referred to analog media of communication. It is not applicable to content marketing, social, advertising and digital media relations. Not so our extension of the model, which we made in 2012 and which has been under our current dashboard service Content.ONE since 2015. We present the model and show you that you need less than 10 KPIs to control across silos. We'll be happy to map your own KPI catalog into the model - free of charge.
Format: 45 minutes webinar (20 minutes basics - 20 minutes questions & discussion) with one of our management consultants.
7. survey as the best ear to the target group - how can an online survey support communication planning?
Online surveys are mostly used for projects and then terminated. However, if they are continuously activated, they can be used not only as a reference system for measuring UX quality, but also as a feedback channel. If you do everything right, the engagement / response from the target groups is significantly higher than in social media. In this webinar, we will present the ways in which surveys can support strategy and topic planning in communications in a way that provides valuable and practical input for day-to-day business.
Format: 45 minutes webinar (20 minutes basics - 20 minutes questions & discussion) with one of our consultants.