Metrics Bot: CEO Echo Results for December 2023
Fully automated general evaluation.
CEO Echo for December 2023: 26% less CEO mentions
Last month, the .companion CEO metrics bot found 26% less CEO mentions than the average of the previous months. Overall, 62% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 38%. In December, CEO Echo content saw engagement rise by 44%.
47% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 53% of mentions was linked to corporate agendas. Overall, the tonality of mentions was equally positive and negative.
Total Digital Footprint: Arvind Krishna, IBM CEO, dominates with 15% CEO Echo coverage
What role does a CEO play in a company’s overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In December, Arvind Krishna, CEO of IBM, received the highest amount of media coverage. His share of voice totalled 14,7%, the largest footprint of all top board members. In second place was Al Jaber, CEO of Abu Dhabi National Oil Company (ADNOC), with 6,9%, and Amanda Blanc, CEO of Aviva, took the third spot with 6,4% share of all mentions. 94% of conversations around Krishna’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 11% of the IBM CEO’s echo came from editorial media and 89% from social media. Content that mentioned Krishna generated 4 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Krishna the 74th most engaged CEO in the ranking. In total, mentions for Arvind Krishna were negative significantly more often than positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence: MTN Group’s CEO, R Mupita, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favourable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
R Mupita, CEO of MTN Group, was ranked first in December. Outside of the paywall, 70% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 374 engagements per mention, signifying readers are highly interested. Furthermore, coverage was more positive than negative. As a result, the response to MTN Group’s CEO received 11,6 points. Alexandre Bompard, CEO of Carrefour came in second place with a score of 5,9 and Luca de Meo, CEO of Renault, took third place with a Communication Excellence score of 3,3.
Social Excellence: Nicola Leibinger-Kammüller, Trumpf’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company’s attempts at this have been successful.
Last month, Nicola Leibinger-Kammüller, CEO of Trumpf, topped the ranking with a Social Excellence score of 2,3 points. 86% of the conversation came from social media and her engagement was somewhat indifferent with 5 interactions per mention. Moreover, the sentiments of her mentions were 92% positive, meaning Leibinger-Kammüller was ahead of runners-up Rob Smith, CEO of Kion, with 2,3 points and Axel Dumas, CEO of Hermès, who placed third with 2,1 points.
Responsibility Excellence: Martina Merz, CEO of Thyssenkrupp, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN’s sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In December, Martina Merz, CEO of Thyssenkrupp, saluted us from first place in the responsibility ranking, with 72% of Thyssenkrupp CEO’s mentions related to social responsibility topics. Her engagement rate was 193 which can be considered highly interested. The tonality of media conversations was as much positive as it was negative. Overall, Merz’s Responsibility Index came to 14,2. Dominik von Achten, CEO of Heidelberg Materials, followed in second place with 3,9 points, and lorent Menegaux, CEO of Michelin, in third place with 1,8 points.
Investor Excellence: Mike Roman, CEO of 3M, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In December, the .companion metrics bot identified 3M‘s CEO, Mike Roman, as the top communicator for investors after he achieved 13,1 points. 56% of his mentions were related to the financial environment, which is 58,8 times this month’s average. His readership was highly interested, indicated by an engagement rate of 293, and he experienced more positive than negative comments. He is followed in second and third place by Merete Hverven, CEO of Visma, with 11,2 points and Gustav Witzøe, CEO of Salmar (7,4 points).
Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the .companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).