Metrics Bot: CEO Echo Results for July 2023
Fully automated general evaluation.
CEO Echo for July 2023: 33% less CEO mentions
Last month, the .companion CEO metrics bot found 33% less CEO mentions than the average of the previous months. Overall, 76% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 24%. In July, CEO Echo content saw engagement drop by 77%.
47% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 53% of mentions was linked to corporate agendas. Overall, the tonality of mentions was more often positive than negative.
Total Digital Footprint: Bernard Arnault, LVMH CEO, dominates with 5% CEO Echo coverage
What role does a CEO play in a company’s overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In July, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 4,7%, the largest footprint of all top board members. In second place was Carlos Tavares, CEO of Stellantis, with 4,5%, and Ola Källenius, CEO of Mercedes-Benz Group, took the third spot with 3,8% share of all mentions. 70% of conversations around Arnault’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 56% of the LVMH CEO’s echo came from editorial media and 44% from social media. Content that mentioned Arnault generated 6 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Arnault the 54th most engaged CEO in the ranking. In total, mentions for Bernard Arnault were more often positive than negative. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence: Salmar’s CEO, Gustav Witzøe, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favourable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Gustav Witzøe, CEO of Salmar, was ranked first in July. Outside of the paywall, 50% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 34 engagements per mention, signifying readers are highly interested. Furthermore, coverage was as much positive as it was negative. As a result, the response to Salmar’s CEO received 3,6 points. Luca de Meo, CEO of Renault came in second place with a score of 2,6 and Markus Krebber, CEO of RWE, took third place with a Communication Excellence score of 1,9.
Social Excellence: Carsten Knobel, Henkel’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company’s attempts at this have been successful.
Last month, Carsten Knobel, CEO of Henkel, topped the ranking with a Social Excellence score of 2,5 points. 36% of the conversation came from social media and his engagement was engaged with 10 interactions per mention. Moreover, the sentiments of his mentions were 78% positive, meaning Knobel was ahead of runners-up Jean Paul Agon, CEO of L’Oreal, with 2,2 points and Charles Woodburn, CEO of BAE Systems, who placed third with 2,1 points.
Responsibility Excellence: Roland Busch, CEO of Siemens, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN’s sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In July, Roland Busch, CEO of Siemens, saluted us from first place in the responsibility ranking, with 26% of Siemens CEO’s mentions related to social responsibility topics. His engagement rate was 22 which can be considered highly interested. The tonality of media conversations was more positive than negative. Overall, Busch’s Responsibility Index came to 3,4. Daniel Obajtek, CEO of PKN Orlen, followed in second place with 2,8 points, and Evan Greenberg, CEO of Chubb, in third place with 2,7 points.
Investor Excellence: Kristin Skogen Lund, CEO of Schibsted, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In July, the .companion metrics bot identified Schibsted‘s CEO, Kristin Skogen Lund, as the top communicator for investors after she achieved 26,2 points. 67% of her mentions were related to the financial environment, which is 11,6 times this month’s average. Her readership was highly interested, indicated by an engagement rate of 397, and she experienced as much positive as negative comments. She is followed in second and third place by Sigve Brekke, CEO of Telenor, with 6,4 points and R Mupita, CEO of MTN Group (3,0 points).
Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the .companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).