Metrics Bot: CEO Echo Results for Septmeber 2024

Fully automated general evaluation.

CEO Echo forSeptember 2024: 32% less CEO mentions

Last month, the .companion CEO metrics bot found 32% less CEO mentions than the average of the previous months. Overall,
65% of mentions captured by the CEO Echo were generated by editorial online content, while social mediagenerated 35%. In
September, CEO Echo content saw engagement drop by 43%.
49% of all CEO mentions were related to financial news, meaningthey simply referred to company figures thatare often
required to be disclosed by law. In contrast, the context of 51% of mentions was linked to corporate agendas. Overall, the
tonality of mentions was equally positive and negative.

Total Digital Footprint: Pat Gelsinger, Intel CEO, dominates with 15% CEO Echo coverage

What role doesa CEO play in acompany’s overall corporate messaging, whethervoluntary or involuntary?The CEO Footprint
aims to answer this question.
In September, Pat Gelsinger, CEO of Intel, received the highestamount of mediacoverage. His share of voice totalled 14.5%,
the largest footprint of all top board members. In second place was Andrea Orcel, CEO of Unicredit, with 10.6%,and Bernard
Arnault, CEO of LVMH, took the third spot with 9.8% share of all mentions. 30% of conversationsaround Gelsinger’s echo were
not related to company financials,and thus were above average foragenda-drivingtopicsand content. 78% of the Intel CEO’s
echo came from editorial mediaand 22% from social media. Content that mentioned Gelsingergenerated 7 interactions (clicks,
shares, likes) permention.This shows thataudiencesare somewhat indifferentand made Gelsinger the 27th most engaged
CEO in the ranking. In total, mentions for Pat Gelsinger were equally positive as negative. We can assume this had a
correspondingimpact on his overall reputation.

Communication Excellence: CityFootball Group’s CEO,Ferran Soriano, takes the number 1 spot

Two common goals widely shared by mediateamsare communicatingkey messagesand buildingafavourable reputation, both
of which rely heavily on editorial mentions.The Communication Excellencerankinganalysesand aggregates mediavolume
(removingfinancial report listings).
Ferran Soriano, CEO of CityFootball Group, was ranked first in September. Outside of the paywall, 94% of his digital echo
discussed the CEO in stories beyond financial figures.Storiesgenerated 69 engagements permention, signifyingreadersare
highly interested.Furthermore, coverage was significantly more positive than negative. Asaresult, the response to City
Football Group’s CEO received 6.7 points.Svein Tore Holsether, CEO of Yara International came in second place with ascore of
3.1 and Bernard Arnault, CEO of LVMH, took third place with a Communication Excellencescore of 2.1.

 

SocialExcellence:Éric Trappier, Dassault Aviation’s CEO, wins first place

Simply havingasocial media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices
or on consumersand digital elites who are not easilyaccessible through the mass media, you have to be mentioned frequently
on social media.The SocialExcellenceIndexanswers whetheracompany’sattemptsat this have been successful.
Last month,Éric Trappier, CEO of Dassault Aviation, topped the ranking with aSocialExcellencescore of 2.9 points. 65% of the
conversation came from social mediaand his engagement was somewhat indifferent with 6 interactions permention.
Moreover, the sentiments of his mentions were 86% positive, meaning Trappier was well ahead of runners-up Jim Ovia, CEO of
Zenith Bank, with 1.9 pointsand Bernard Arnault, CEO of LVMH, who placed third with 1.5 points.

ResponsibilityExcellence:Sanda Ojiambo, CEO of United Nations, has the highest number of mentions surroundingsocial
responsibility

The .companion metrics botalso determines whether CEOsappear in the digital media echo as leaders in the context of the
UN’s sustainable developmentgoals, e.g. in the context of social responsibility orclimate and environmental protection. Our
ResponsibilityIndexshows how well this has been achieved.For this index, the metrics bot onlyanalyses mentions related to
this topic.
In September,Sanda Ojiambo, CEO of United Nations, saluted us from first place in the responsibility ranking, with 65% of
United Nations CEO’s mentions related to social responsibility topics. Her engagement rate was 483which can be considered
highly interested.The tonality of mediaconversations wasas much positive as it was negative. Overall, Ojiambo’s
ResponsibilityIndexcame to 13.0.SanjivLamba, CEO of Linde, followed in second place with 1.9 points,and Svein Tore
Holsether, CEO of Yara International, in third place with 1.8 points.

Investor Excellence: Kasper Fangel, CEO of ISS Facility Services Group, takes the number 1 spot for the financial echo

CEO mentions in the context of balance sheet figures offer little scope for settingcontent-related agendas butare crucial for
buildinginvestorconfidence. In this environment, the metrics bot determines which CEOs were mentioned from afinancial
standpoint, formingan index for investorcommunication.
In September, the .companion metrics bot identified Covestro’s CEO, MarkusSteilemann,as the top communicator for
investorsafter he achieved 12.5 points. 78% of his mentions were related to the financial environment, which is 4.5 times this
month’saverage. His readership was highly interested, indicated byan engagement rate of 279,and he experienced as much
positive as negative comments. He is followed in second and third place bySanjivLamba, CEO of Linde, with 2.2 pointsand
Carlo Messina, CEO of Intesa Sanpaolo (2.0 points).

 

 

 

 

Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or
English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the
.companion metrics bot.

Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those
mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in
the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).