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Advertisers talk plain language 3 - new US report on media transparency
TLDR: If you still have doubts (or are having doubts for the first time) about business practices in advertising, you should read the latest report by American advertisers. It doesn't really say anything new. Here are the results and download.
Digital Marketing 2016. Fifth look into the crystal ball
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TLDR: Digital Marketing Forecast 2016. Cooperation will be mandatory.