25 - 26 April 2024

Excellence #Forum57

Data Driven Resilience!
Excellence #Forum57, April 25 - 26, 2024, at BARMER in Berlin

Communications Excellence, We are looking forward to two exciting conference days. Germany's most important benchmarking circle for digital communication will meet on April 25 and 26, 2024, hosted by BARMER.

The specialist days of the Excellence Forum (XF) are unique. 2 days of confidential exchange of data and experiences; reports from actual practice, open discussions and talks - and all this exclusively ONLY between managers from companies.
At the 57th symposium since 2005, only those responsible for digital communication and digital marketing from large companies will meet. Together with our host BARMER, we are expecting up to 50 guests - corporates only.
The program motto for #Forum57 is:
"DATA-DRIVEN RESILIENCE - how can data support a healthy communication organism?"

#Forum57 - confidential exchange and unique networking

Excellence Forum is a room of trust. All conferees signed a confidentiality agreement. Look forward to unvarnished, open practical reports and discussions. And look forward to two days of intensive personal networking - not only at the evening event.

The Excellence themes

In Berlin, too, everything revolves around the permanent topics of the Excellence Forum:

  • Communication strategy(goals & organization)
  • Internal digital transformation and digital culture
  • Data-supported communication practices and projects
  • Evaluation & reporting of communication
  • Tools, organization and processes for communication (CommTech)

Look forward to intensive networking, uniquely open practical reports and discussions.
And also look forward to the rankings from the collaborative evaluation and reporting services* in the Excellence Forum, which are only disclosed at our specialist days.

*The XF services are the foundation of the Excellence Forum. They provide all members with monthly benchmarks, quantitative and content-related evaluations of their communications. Dashboards and reports relate to all digital channels and impact levels of communication. No matter whether owned, social, paid, earned, or omnichannel.

Look forward to 2 conference days filled to the brim with:

  • top-class expert presentations on all aspects of excellence in digital communication
  • open and confidential exchange of unvarnished practical experiences
  • Confidential comparative data (benchmarks) on the performance and impact of communications
  • Workshops with practical results
  • ample opportunities for personal networking, including at the Excellence evening event

Michael Heine (Founder Excellence Forum) and Frank Sielaff (Founder entrusted, former Head of Digital Media at Merck) will lead the program.

HieR Agenda & Info:


Axel Springer Street 44

10969 Berlin


A hotel contingent has been prepared for all conference participants. At Motel One Berlin-Spittelmarkt you can book your single room (109,00 € excl. breakfast) or double room (129 € excl. breakfast) under the keyword "Fachtag 57" until 28.03.2024 at the latest. For booking please fill out the attached booking form and send it to berlin-spittelmarkt@motel-one.com.


The Excellence Forum thrives on the confidential exchange of experiences and data.
Only responsible persons from companies are admitted.

The congress is free of charge for participants from companies that support the collaborative benchmarking and reporting services as an annual member. Book one of the Excellence service packages for your company and send up to 3 alternating employees to all Excellence Forum specialist days free of charge.

Interested guests from companies pay a one-time fee of 899 euros net to attend the conference.

Each conferee assures confidentiality in writing.



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Do you have problems with the registration? Then please just write us a message to service@excellenceforum.org we are happy to help!
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