Exclusive community: Confidential exchange in a small circle for real know-how transfer at specialist conferences with top-class presentations and interactive workshops.
Practical benchmarks: Compare your performance with the community - thanks to standardized, comparable key figures for owned, paid and earned media.
Sound basis for decision-making: Individually customizable reports and AI-supported analyses support you in making strategic decisions.
Who we are
The Excellence Forum is Germany's longest-standing benchmarking community - exclusively for communication and marketing managers from large companies (not service providers). Since 2004, we have been facilitating the exchange and joint learning of digital strategies, data-based communication and evaluation & reporting in a confidential setting.
With our tried-and-tested XF framework, we provide you with cross-industry KPIs and practice-oriented benchmarks. In this way, we support you in driving your digital transformation forward and achieving measurable success.
EXCELLENCE SYMPOSIA
Benefit from real-life reports, meaningful benchmarks, interactive workshops and extensive networking opportunities that will provide you with valuable input for your communication strategy. These 1.5-day specialist conferences take place twice a year and will help you make decisive progress in your strategic development . Up to three of your colleagues can attend each conference.
Our participants and guests are looking forward to:
- Dialogue among colleagues in a smaller group of approx. 40 participants (no service providers)
- Top-class specialist presentations on all aspects of excellence in digital communication
- Open and confidential exchange of unvarnished practical experience
- Confidential comparative data (benchmarks) on the performance and impact of communication
- Workshops with practical results
- Extensive opportunities for personal networking, including at the Excellence evening event
INFO & REGISTRATION EXCELLENCE SYMPOSIUM
Excellence Benchmarking
All XF performance comparisons are based on standards that are developed jointly:
- Industry and business model-independent comparative key performance indicator system. The XF framework is a DPRG/ICV model "Impact Levels of Communication" that was expanded in 2014 to include "Digital" and "Paid". It ensures comparable KPIs across all levels and channels.
- Joint central benchmarking and evaluation procedures
- Freely scalable reporting dashboards and automated AI evaluations can be customized to individual requirements in all aspects.