The Excellence Forum (XF) is a confidential benchmarking circle for digital communication. XF offers standardized performance comparisons, exclusive automatic evaluation services for fully integrated omnichannel management, as well as its own event formats.
Founded in 2005 on the initiative of digital managers in companies, Excellence Forum won the German PR Prize for Evaluation in 2008. Today, XF is Germany's most important circle for the confidential exchange of benchmarks and experiences. Every year, about 20 companies use a service package of comparative reporting and community events in the form of conferences and webinars.
XF compares the performance (output) and impact (outcome) of content and marketing. Participating companies receive fully automated monthly or weekly reports across ALL digital channels. Our exclusive evaluation services Content.ONE and VALUE 4|9 are completely omnichannel and deliver evaluations across web, mail, intranet, search, social, display, video and listening & monitoring.
We also provide fully automated topic-oriented evaluations. Every month, our bots send out the "Best Corporate Content" ranking - with the best content from the participants in the categories HR content, IR content, sustainability content, video content, organic content and paid content.
THE EXCELLENCE DAYS
Excellence Forum not only supports the confidential exchange of data, but also the exchange between digital communicators from companies. To this end, our EXCELLENCE FACHTAGE takes place twice a year at the most innovative and sustainable locations in German industry.
Our participants and guests are looking forward to:
+ the dialog among colleagues in a smaller circle of approx. 40 participants (no service providers)
+ top-class expert presentations on all aspects of excellence in digital communication
+ open and confidential exchange of unvarnished practical experiences
+ confidential comparative data (benchmarks) on the performance and impact of communications
+ Workshops with practical results
+ ample opportunities for personal networking, including at the Excellence evening event
INFO & REGISTRATION EXCELLENCE SYMPOSIUM
Excellence Benchmarking
All XF performance comparisons are based on standards that are developed jointly:
- Industry and business model-independent comparative key performance indicator system. The XF framework is a DPRG/ICV model "Impact Levels of Communication" that was expanded in 2014 to include "Digital" and "Paid". It ensures comparable KPIs across all levels and channels.
- Community central evaluation procedures
- Freely scalable dashboards and reporting bots, adaptable in all aspects to individual requirements.