Our mission: We increase the performance and efficiency of marketing and communications departments through data-based consulting and services. We support four key objectives for our clients.
MERGING SILOS & ACHIEVING STRATEGIC GOALS TOGETHER.
All channels at a glance, sorted by thematic focus areas with a focus on strategic goals.
No more silo optimization or apples-oranges comparisons that cause confusion at the micro level.
SAVE RESOURCES & GAIN TIME FOR REAL INSIGHTS.
Individually prepared results for comms managers, newsrooms or content teams from all communication data.
No more XLS or PPT with data from different tools.
USE PROVEN METHODS & IMPROVE FASTER.
Make better decisions based on scientifically sound analyses and successful reporting in practice.
No more confusing jungle of key figures or lengthy KPI projects.
INFORM MANAGEMENT WITH RELEVANT DATA & DEMONSTRATE SUCCESS.
Evaluate content PERFORMANCE and communication EFFECTIVENESS and anchor them sustainably in the strategy.
No more campaigns without proof of success and no more communication briefings without goals.
OUR services
- VALUE 4|9 - Communications Controlling according to DPRG / ICV across all 4 impact levels with 9 KPIs
- Content.ONE - Content performance by topic and campaign across all channels
- CEO-Echo - digital presence of +300 top managers
- SDG echo - digital visibility of +1000 brands in the context of the UN Sustainable Development Goals
Our consulting services
- Continuous support in the use of reporting dashboards and analysis methods.
- Regular meetings to interpret the results and further develop the reporting.
- Workshop formats for the development of communication goals, data-based management and implementation of reporting routines in the organization.
- Deep dive analyses and ad hoc reports on campaigns, topics and individual issues.