Metrics Bot: CEO Echo Results for October 2024
Fully automated general evaluation.
CEO Echo for October 2024: 69% more CEO mentions
Last month, the .companion CEO metrics bot found 69% more CEO mentions than the average of the previous months.
Overall, 70% of mentions captured by the CEO Echo were generated by editorial online content, while social media
generated 30%. In October, CEO Echo content saw engagement drop by 25%.
50% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often
required to be disclosed by law. In contrast, the context of 50% of mentions was linked to corporate agendas. Overall, the
tonality of mentions was equally positive and negative.
Total Digital Footprint: Peter Ndegwa, Safaricom CEO, dominates with 11% CEO Echo coverage
What role does a CEO play in a company’s overall corporate messaging, whether voluntary or involuntary? The CEO
Footprint aims to answer this question.
In October, Peter Ndegwa, CEO of Safaricom, received the highest amount of media coverage. His share of voice totalled
11,0%, the largest footprint of all top board members. In second place was Carlos Tavares, CEO of Stellantis, with 7,7%, and
Bernard Arnault, CEO of LVMH, took the third spot with 6,0% share of all mentions. 99% of conversations around Ndegwa’s
echo were not related to company financials, and thus were above average for agenda-driving topics and content. 2% of the
Safaricom CEO’s echo came from editorial media and 98% from social media. Content that mentioned Ndegwa generated 4
interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Ndegwa the
61th most engaged CEO in the ranking. In total, mentions for Peter Ndegwa were negative significantly more often than
positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence: Teleperformance’s CEO, Daniel Julien, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favourable reputation,
both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media
volume (removing financial report listings).
Daniel Julien, CEO of Teleperformance, was ranked first in October. Outside of the paywall, 100% of his digital echo
discussed the CEO in stories beyond financial figures. Stories generated 70 engagements per mention, signifying readers are
highly interested. Furthermore, coverage was significantly more positive than negative. As a result, the response to
Teleperformance’s CEO received 6,9 points. Bader Nasser Al-Kharafi, CEO of Zain came in second place with a score of 5,8
and Frans Muller, CEO of Ahold Delhaize, took third place with a Communication Excellence score of 2,9.
Social Excellence: Daniel Julien, Teleperformance’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial
offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned
frequently on social media. The Social Excellence Index answers whether a company’s attempts at this have been
successful.
Last month, Daniel Julien, CEO of Teleperformance, topped the ranking with a Social Excellence score of 2,1 points. 87% of
the conversation came from social media and his engagement was somewhat indifferent with 4 interactions per mention.
Moreover, the sentiments of his mentions were 100% positive, meaning Julien was ahead of runners-up Mathias Döpfner,
CEO of Springer, with 1,9 points and Shayne Nelson, CEO of Emirates NBD, who placed third with 1,9 points.
Responsibility Excellence: Bader Nasser Al-Kharafi, CEO of Zain, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the
UN’s sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection.
Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions
related to this topic.
In October, Bader Nasser Al-Kharafi, CEO of Zain, saluted us from first place in the responsibility ranking, with 55% of Zain
CEO’s mentions related to social responsibility topics. His engagement rate was 93 which can be considered highly
interested. The tonality of media conversations was more positive than negative. Overall, Nasser-Al-Kharafi’s Responsibility
Index came to 11,3. Khaldoon Al Mubarak, CEO of Mubadala, followed in second place with 3,9 points, and Roland Berger,
CEO of Roland Berger, in third place with 3,0 points.
Investor Excellence: Emma Walmsley, CEO of GlaxoSmithKline, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for
building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial
standpoint, forming an index for investor communication.
In October, the .companion metrics bot identified GlaxoSmithKline’s CEO, Emma Walmsley, as the top communicator for
investors after she achieved 28,3 points. 50% of her mentions were related to the financial environment, which is 144,3
times this month’s average. Her readership was highly interested, indicated by an engagement rate of 280, and she
experienced as much positive as negative comments. She is followed in second and third place by Roland Berger, CEO of
Roland Berger, with 2,3 points and Hylton Kallner, CEO of Discovery (2,1 points).
Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or
English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the
.companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those
mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in
the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).