The Twitter Engagement Shift of 2020

Quite useful background info for #DigitalCommunicators and #KPILovers.
You might have wondered why your organic reach in Twitter decayed over the last months.
And maybe why your Twitter engagement rates exploded.
Well, it looks like Twitter manipulated their algorithm. See below: aggregated averages of some 73 million organic twitter impressions within Excellence Forum, our #CorpComm benchmarking-circle.