We are online pioneers since 1996 and support marketing and communication of companies in DIGITAL TRANSFORMATION.
We deliver TEAM-CAPABLE REPORTS. Radically standardized KPI and content tags enable easy understanding, universal filtering and a wide range of evaluation perspectives. This is agile reporting to support individual controlling and content processes. "Unified data is the key to digital communication success. This is proven by our award-winning customer Bosch, among others.
Our roles
As STRATEGY CONSULTANTS, we formulate goals with our clients and embed them in leadership, processes and decisions. We also implement your goals where they need to be measured: in your own web analytics and media listening tools.
As a DATA AGENCY, we support "data-driven teams" in newsrooms, content and campaign studios and in management with our VALUE 4|9 and Content.ONE reporting services .
In the EXCELLENCE FORUM, our 2008 award-winning benchmarking circle for digital excellence, we compare the performance and impact of 20 companies' own communication in owned, paid, social and earned media.
Our own transformation has a clear goal: we are on our way to becoming the first automated marketing consultant. It's not far until then, read our bot texts.
Data driven Strategy
- Potential analyses to determine goals in marketing and communication
- Content & channel audits to evaluate actual and target organization in MarComm
- Online surveys and content analysis for the evaluation of brand goals & for the analysis of target group needs
- Unified KPI control systems for omnichannel management of marketing & communication
- Data Driven Consulting: Organization, Processes, Systems, Goals, KPI...
- Benchmarking in the Excellence Forum - comparing communication performance and K.Wirkung - across web, social, paid and earned.
DATA AGENCY SERVICES
- Dashboard as a service: immediate control by topic and campaign, across all channels & levels. Universal, simplified and automated with our exclusive VALUE 4|9 and Content.ONE reporting services.
- Beyond Dashboard Services: fully automated KPI analyses and interpretations, as management slides or easy-to-understand text, written by AI applications.
- Ad hoc analyses in day-to-day business and jours fixes. Immediate and uncomplicated thanks to universally filterable key figures.
- Tool setup and support: implement communication goals in web analytics and media listening.