Metrics Bot: CEO Echo Results for January 2024
Fully automated general evaluation.
CEO Echo for January 2024: 42% more CEO mentions
Last month, the .companion CEO metrics bot found 42% more CEO mentions than the average of the previous months. Overall, 50% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 50%. In January, CEO Echo content saw engagement rise by 24%.
41% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 59% of mentions was linked to corporate agendas. Overall, the tonality of mentions was equally positive and negative.
Total Digital Footprint: Chris Kempczinski, McDonald’s CEO, dominates with 13% CEO Echo coverage
What role does a CEO play in a company’s overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In January, Chris Kempczinski, CEO of McDonald’s, received the highest amount of media coverage. His share of voice totalled 13,1%, the largest footprint of all top board members. In second place was Bernard Arnault, CEO of LVMH, with 10,7%, and H.E. Sultan Ahmed Bin Sulayem, CEO of DP World, took the third spot with 5,9% share of all mentions. 97% of conversations around Kempczinski’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 6% of the McDonald’s CEO’s echo came from editorial media and 94% from social media. Content that mentioned Kempczinski generated 11 interactions (clicks, shares, likes) per mention. This shows that audiences are engaged and made Kempczinski the 23th most engaged CEO in the ranking. In total, mentions for Chris Kempczinski were negative significantly more often than positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence: ÖBB’s CEO, Andreas Matthä, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favourable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Andreas Matthä, CEO of ÖBB, was ranked first in January. Outside of the paywall, 88% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 974 engagements per mention, signifying readers are highly interested. Furthermore, coverage was as much positive as it was negative. As a result, the response to ÖBB’s CEO received 19,1 points. Geir Karlsen, CEO of Norwegian Air Shuttle came in second place with a score of 2,4 and Catherine MacGregor, CEO of Engie, took third place with a Communication Excellence score of 1,9.
Social Excellence: Dolf van den Brink, Heineken’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company’s attempts at this have been successful.
Last month, Dolf van den Brink, CEO of Heineken, topped the ranking with a Social Excellence score of 2,4 points. 74% of the conversation came from social media and his engagement was engaged with 8 interactions per mention. Moreover, the sentiments of his mentions were 99% positive, meaning van-den-Brink was ahead of runners-up Vita Niklas Östberg, CEO of Delivery Hero, with 2,1 points and Jason Chen, CEO of Acer, who placed third with 2,1 points.
Responsibility Excellence: Martin Seidenberg, CEO of Royal Mail, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN’s sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In January, Martin Seidenberg, CEO of Royal Mail, saluted us from first place in the responsibility ranking, with 14% of Royal Mail CEO’s mentions related to social responsibility topics. His engagement rate was 86 which can be considered highly interested. The tonality of media conversations was as much positive as it was negative. Overall, Seidenberg’s Responsibility Index came to 7,5. Anders Opedal, CEO of Equinor, followed in second place with 7,2 points, and Svein Tore Holsether, CEO of Yara International, in third place with 3,4 points.
Investor Excellence: Jean-Christophe Tellier, CEO of UCB, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In January, the .companion metrics bot identified UCB‘s CEO, Jean-Christophe Tellier, as the top communicator for investors after he achieved 26,8 points. 40% of his mentions were related to the financial environment, which is 8,8 times this month’s average. His readership was highly interested, indicated by an engagement rate of 462, and he experienced as much positive as negative comments. He is followed in second and third place by Svein Tore Holsether, CEO of Yara International, with 4,3 points and Hatem M G Dowidar, CEO of Etisalat (2,2 points).
Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the .companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).