Key figure bot: The CEO echo in August 2024

Fully automatic public evaluation.

CEO echo in August 2024: 51% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 51% fewer CEO mentions than on average in recent months. Overall, 72% of the CEO echo was generated by online editorial content, while social media accounted for 28%. Overall, the content of the CEO Echo activated its readers 86% less in August than previously.
52% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 48% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.

Footprint: Rob Smith, Kion CEO, dominates with 22% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
In August, Kion received the most media attention. He had a share of voice of 21.6% and thus the largest footprint of all CEOs. Oliver Zipse (BMW) followed in second and third place this month with 12.2% and Arne Freundt (Puma) with 9.1% of all mentions. 99% of Smith's echo was not in a financial context and was therefore more suitable than average for setting topics and content. 42% of the Kion CEO's echo came from editorial media and 58% from social media. Content that mentioned Smith generated 9 interactions per mention. This corresponds to strong reader activation (2nd place of all CEOs). Overall, the content mentions of Rob Smith showed a very strong coloration with a tonality that was more negative than positive. A corresponding image effect can be assumed.

Communication Excellence: Covestro sets the best content in editorial offices with Markus Steilemann

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Markus Steilemann (Covestro) was in first place in August. Before the paywall, 88% of his digital echo had a content context beyond business figures. His content showed 33 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a very weak tonality with a similar amount of positive and negative coloring. As a result, the response to the head of Covestro scored 1.6 points. Rob Smith (Kion) and Leonhard Birnbaum (E.ON) followed in second and third place in Communication Excellence with 1.4 points and 0.9 points respectively.

Social Excellence: Oliver Zipse (BMW) with the best social media echo

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Oliver Zipse (BMW) took first place in the ranking with 1.7 points. Zipse 's response was 29% "social", his reader activation was rather average with 5 reactions to a mention; the sentiment of his mentions was 18% positive. This put him ahead of runner-up Rob Smith (Kion) with 1.3 points and Leonhard Birnbaum (E.ON) in third place with 1.2 points.

Responsibility Excellence: Markus Steilemann (Covestro) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In August, Markus Steilemann (Covestro) took first place in the responsibility ranking. 73% of mentions of the Covestro CEO related to social responsibility topics. His reading frequency here was 40, which corresponds to a very high level of interaction. The tonality was very weak, with a similar amount of positive and negative sentiment. Overall, Markus Steilemann's Responsibility Index scored 2.3 points. Vincent Warnery (Beiersdorf) followed in second place with 1.8 points and Sanjiv Lamba (Linde) in third place with 1.2 points.

Investor Excellence: Torsten Leue (Talanx) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In August, the .companion metrics bot identified Talanx as the top communicator for investors: CEO Torsten Leue achieved the best score of 2.0. 82% of his mentions related to the financial environment. That is 4.5 times as many as the average. His reader activation was rather average at 2. The tonality was very strong, with significantly more positive than negative sentiment. He was followed in second and third place by Vincent Warnery (Beiersdorf) with 1.7 and Oliver Zipse (BMW) with 1.7 points.

 

 

 

 

Source information and notes on methodology:

Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or
English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the
.companion metrics bot.

Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those
mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in
the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).