"I don't necessarily agree with everything that I say"

Marshall McLuhan

Agile reporting - the key to data-driven communication

A new concept is making its way into day-to-day business: #AgilesReporting. Agile reporting is first and foremost a new, universally adaptable and automatable form of reporting. It supports continuously changing questions and decisions of any stakeholder in marketing and communication departments. Its basis is completely standardized KPI and content tags. The path to agile reporting starts with a simple question. Which decisions should [...]


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