"I don't necessarily agree with everything that I say"

Marshall McLuhan

Our impact stage model for the integration and control of digital communication

From theory... This impact stage model is our further development of the "Impact Stages of Communication," DPRG/ICV 2008. We already "turned this model," which was developed for traditional press relations, to digital in 2012 with the Excellence Forum. The goal was a model that could support all channels, KPIs and goals - but above all the performance marketing mechanisms of "digital". So much for the theory. About theory and [...]

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Fluid-Web - The next level of Siemens.com

Speaker: Marcus Stegmiller, Director & Digital Communications - Siemens

05 November 2020 - 3 pm

Our vision: Data will drive the next generation of siemens.com. Creating and maintaining websites is a time-consuming process. At Siemens, we spend an inordinate amount of time and money on this, resulting in significant waste in the process. By modularizing content and using data-driven algorithms for automatic page layout, we can [...]

Key figure bot: The CEO echo in April 2019 - automatically interpreted

The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]

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Key Performance Indicator Bot: The CEO echo in March 2019 - automatically interpreted

The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]

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