We asked ourselves, "What's actually behind engagement rates? And how do different platforms actually generate their engagement?" To do this, we took a look at our Content.ONE data and generated a simple evaluation, comparing all engagement types across all platforms. Our blog post on the frequency of different engagement types can be found here. On the same topic, here's an article by Jürgen [...]
Here is a reference to a highly interesting article about the systemic problem of proving the advertising impact of online advertising and targeting. Its title: "The new dot com bubble is here: it's called online advertising". Effects - which ones exactly? KPI from Google and Facebook do not tell the whole story You know how it is: you use targeting and all efficiency KPIs shoot up [...]
Here is the Horizon guest article - THERE is the annotated presentation video. Adidas' announcement that the brand has overinvested in online performance advertising in recent years is driving the industry. Companion CEO Michael Heine hopes that the sports retailer's strategic shift will lead other corporate executives to return to the basics: Namely, managing their brands. Guest article by [...]
At #EffWeek in London, Adidas Global Media boss Simon Peel reveals something extremely rare: reality in marketing. (By reality, we mean something that can be experienced sensually. You can touch it, so it has something to do with "digital" indirectly at best). Success despite, not because of digital marketing In reality, the adidas brand has great success - 40% growth [...]
TLDR: Imagine: You work in a commercial enterprise that no one can independently control. If your measurement systems produced error after error, for whatever reason, which error would be your favorite? 80%, or 33%, 20%, 35%, 8%, 30%.... always in your own favor? Those who already control their online media data in their own systems can rest easy. To all the others, we wish you success in the shell game with these and other online KPIs.