Internal controversies - at what point does Corp Comm react? And if so: how?
Speaker: Jens Tangemann, Head of Digital Channel Management - Deutsche Bank
April 28 2022 - 3 pm
For "Die Internne", the promotion of "Speak-up Culture" is the order of the day. Employees should be able to say what they think and show what they stand for. But what happens when employees stir up controversy that floods internal comment columns? What if the tone gets rough, political or polarizing debates get out of hand?
Is netiquette enough to moderate this? [...]
KPI - Key Problem Indicators. What to do when data contradict each other?
Speaker: Marina Uhlhaas and Michael Sellen, Digital Communications - DPDHL Group
December 16 2021 - 3 pm
In marketing and communication, digital measurement differences between different tools and actors are commonplace. Professionals are used to differences of plus/minus 20%. But what happens when the measurement differences suddenly become several times larger? Is it due to the tools? Bots and click farms, cookies and content layers? Is it even possible to find the causes?
Michael Sellen and Marina Uhlhaas, Digital [...]
With what attitude to communicate attitude? Why Barmer provocatively promotes #inequality, how it does it, and what then happens in social.
Speaker: Maurizio Barucca, Head of Marketing - BARMER
November 25 2021 - 3 pm
If biological sex helps determine which symptoms we develop and how we are treated medically, then the consequence is clear: "The equal treatment of women and men must stop." It was clear to marketing director Maurizio Barucca and his campaign team at one of Germany's two largest health insurance companies that this gender message would be provocative on social media. And yet, with [...]
Transformation is communication. What does that mean for the organization of DATEV Corp Comm? A workshop discussion with the Heads of Communication & Transformation.
Speaker: Christian Buggisch, Head of Corporate Communications and Christian Kaiser, Head of Diversity & Transformation, DATEV eG
23 September 2021 - 3 pm
Does the transformation require centrally controlled corporate communications? Or will it be replaced by decentralized constant over-communication?
In this Web Circle, Christian Buggisch and Christian Kaiser tell how they answered this question in the transformation design #DATEVlernt by means of cooperation.
And how it came to the current status: asynchronous and synchronous exchange in a Change@DATEV community.
Scenes of a marriage? How communication and marketing shape the Swiss Life newsroom. Forum discussion with both CvDs.
Speaker: Beate Berez and Frank Brückner, Heads of Service in the Corporate Newsroom - Swiss Life
August 19 2021 - 3 pm
SWISS LIFE operates what others are still planning - a joint newsroom for two disparate communications disciplines: Corp Comm here, Marketing there. The joint budget for messaging, campaigns, publishing and analytics is managed by two heads of department. Both report exciting experiences in an organization that has integrated communications for years.