Internal controversies - when does Corp Comm start to react? And if so, how?
Speaker: Jens Tangemann, Head of Digital Channel Management - Deutsche Bank
April 28, 2022 - 3 p.m.
For "Die Interne", promoting a "speak-up culture" is the order of the day. Employees should be able to say what they think and show what they stand for. But what happens when employees start controversies that flood internal comment columns? What if the tone gets rough and political or polarizing debates get out of hand?
Is netiquette enough to moderate this? [...]
KPI - Key Problem Indicators. What to do when data contradict each other?
Speaker: Marina Uhlhaas and Michael Sellen, Digital Communications - DPDHL Group
December 16, 2021 - 3 pm
In marketing and communication, digital measurement differences between different tools and players are commonplace. Professionals are used to differences of plus/minus 20%. But what happens when the measurement differences suddenly become several times greater? Is it due to the tools? Bots and click farms, cookies and content layers? Is it even possible to find the causes?
Michael Sellen and Marina Uhlhaas, Digital [...]
What attitude should be used to communicate attitude? Why Barmer is provocatively promoting #inequality, how it does it, and what happens in social.
Speaker: Maurizio Barucca, Head of Marketing - BARMER
November 25, 2021 - 3 pm
If our biological sex determines which symptoms we develop and how we are treated medically, then the consequence is clear: "The equal treatment of women and men must stop." Marketing manager Maurizio Barucca and his campaign team at one of Germany's two largest health insurance companies were aware that this gender message would be provocative on social media. And yet, with [...]
Transformation is communication. What does this mean for the organization of DATEV Corp Comm? A workshop discussion with the Heads of Communication & Transformation.
Speaker: Christian Buggisch, Head of Corporate Communications and Christian Kaiser, Head of Diversity & Transformation, DATEV eG
September 23, 2021 - 3 pm
Does the transformation require centrally controlled corporate communication? Or will it be replaced by decentralized, constant overcommunication?
In this web circle, Christian Buggisch and Christian Kaiser explain how they answered this question in the #DATEVlernt transformation design through cooperation.
And how they arrived at the current status: asynchronous and synchronous exchange in a Change@DATEV community.
Scenes from a marriage? How communication and marketing shape the Swiss Life newsroom. Forum discussion with both CvDs.
Speaker: Beate Berez and Frank Brückner, Heads of Service in the Corporate Newsroom - Swiss Life
August 19, 2021 - 3 pm
SWISS LIFE operates what others are still planning - a joint newsroom for two disparate communication disciplines: Corp Comm here, Marketing there. The joint budget for messaging, campaigns, publishing and analytics is managed by two heads of service. Both report exciting experiences in an organization that has been integrating communication for years.