Disruption - and then? KION's digital transformation and the role of communication.
Speaker: Frank Grodzki , Head of External Communications & Group Newsroom - KION Group
June 17 2021 - 3 pm
The KION Group is undergoing rapid and successful change. A global intralogistics group for fully automated and CO2-neutral warehouses is emerging from a mechanical engineering company. Sensor technology and robotics, big data and service clouds determine the direction for customers and employees. Communication plays a crucial role in this process. How can and should it make this drastic change visible, drive it [...]
Automating communication with Sprinklr - a field report from Siemens Mobility
Speaker: Florian Hiessl, VP Digital Communications & Patrick Schramm, Manager Digital Communications - Siemens Mobility
April 15, 2021 - 3:00 pm
Controlling communication and content flow is becoming increasingly challenging, and processes are becoming faster and more complex. What do such processes look like at Siemens and how well can a tool like Sprinklr actually support them in day-to-day operations? A workshop report with concrete tool insights into content planning, placement and reporting. Intro by Florian Hießl; application presentation by Patrick Schramm.
Communication in crisis. Crisis of communication.
Speaker: Prof. Dr. Jürgen Schulz - Berlin University of the Arts
March 25 2021 - 3 pm
Yes, there is such a thing: well-founded, clear and surprisingly practice-relevant recommendations for action directly from a "chair for strategic communication planning. What Prof. Dr. Jürgen Schulz at the University of the Arts derives most vividly from research can provide strong impulses for communication in everyday business. Look forward to unconventional questions and answers.
1 year TikTok - 365 strategies. How the latest platform is forcing us to rethink every day.
Speaker: Roger Baur, Head of Newsroom - Swisscom
February 18 2021 - 2 pm
In the middle of the Corona Spring 2020, Swisscom became only the second major Swiss company to launch on TikTok - with an agile concept. The content was to be continuously adapted to user input. Now it's clear that the lessons learned are also a glimpse into a possible future of communication.
Purpose and employer brand - what for and how does it make sense?
Speaker: Michael Moeller
November 19 2020 - 3 pm
Purpose is on everyone's lips. Because agility without purpose is like a body without a head. And at the same time, purpose drive measurably increases the success of companies. Purpose Driven Organizations grow four times faster than competitors in the same industry. If Purpose is consistently used to control and create clarity in the company, then companies become more efficient.