Disruption - and then? KION's digital transformation and the role of communication.
Speaker: Frank Grodzki , Head of External Communications & Group Newsroom - KION Group
June 17, 2021 - 3 pm
The KION Group is changing rapidly and successfully. A mechanical engineering company is evolving into a global intralogistics group for fully automated and CO2-neutral warehouses. Sensor technology and robotics, big data and service clouds determine the direction for customers and employees. Communication plays a decisive role in this process. How can and should it make this radical change visible, drive it forward [...]?
Automating communication with Sprinklr - a field report from Siemens Mobility
Speaker: Florian Hiessl, VP Digital Communications & Patrick Schramm, Manager Digital Communications - Siemens Mobility
April 15, 2021 - 3:00 pm
Managing communication and content flow is becoming increasingly challenging, and processes are becoming faster and more complex. What do such processes look like at Siemens and how well can a tool like Sprinklr actually support them in day-to-day operations? A workshop report with specific tool insights into content planning, placement and reporting. Intro by Florian Hießl; application presentation by Patrick Schramm.
Communication in crisis. Crisis of communication.
Speaker: Prof. Dr. Jürgen Schulz - Berlin University of the Arts
March 25, 2021 - 3 pm
Yes, there is such a thing: well-founded, clear and surprisingly practical recommendations for action straight from a "Chair of Strategic Communication Planning". What Prof. Dr. Jürgen Schulz at the University of the Arts derives from research in a highly illustrative way can provide strong impetus for communication in everyday corporate life. You can look forward to unconventional questions and answers.
1 year of TikTok - 365 strategies. How the latest platform is forcing us to rethink every day.
Speaker: Roger Baur, Head of Newsroom - Swisscom
February 18, 2021 - 2 pm
In the middle of the coronavirus spring of 2020, Swisscom became only the second major Swiss company to launch on TikTok - with an agile concept. The content was to be continuously adapted to user input. It is now clear that the findings are also a glimpse into a possible future of communication.
Purpose and employer brand - why and how does it make sense?
Speaker: Michael Moeller
November 19, 2020 - 3 pm
Purpose is on everyone's lips. Because agility without purpose is like a body without a head. And at the same time, purpose drive measurably increases the success of companies. Purpose-driven organizations grow four times faster than competitors in the same industry. If purpose is used consistently to manage and create clarity within the company, then companies become more efficient.