"I don't necessarily agree with everything that I say"

Marshall McLuhan

Review Excellence Symposium #54

"Data wellness". A new term stood as a motto over the entire program of the Fachtag #54. What teams and managers in communication and marketing can imagine under this term was shown by 2 intensive conference days, filled to the brim with practical reports, data slots, workshops and diverse networking by almost 50 digital communicators from 30 companies. The general conditions in D├╝sseldorf were - perfect ­čÖé For this, a very [...]

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Feedback - the voices on Symposium #52 in the Excellence Forum

Thanks again for the great event. It was a lot of fun. Head of Brand & Integrated Communications "I found the exciting discussions and conversations very inspiring. I was positively surprised by the high level of commitment and the courage with which many communicators are driving the transformation of their departments. There is no doubt that the function of corporate communication is on the move. We are becoming more data-driven, more agile, more [...]...

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Excellence Symposium #52 - "Without data, the one with the most power decides".

Wow, we are still very impressed by our first expert day in the #ExcellenceForum after the COVID break. Many thanks to Robin Zimmermann, our host at #SiemensEnergy, which is transforming itself into a solution provider for the #Energiewende. Who else has a #FutureExperienceLab right on a factory site full of "heavy metal", which was a fantastic conference venue. "Digital transformation of communication - [...]

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Review Excellence Forum#50: B├Ąng! Breakthrough into the control loop

Things happen in Berlin that happen less often elsewhere. For example: real breakthroughs. Such was the case at the beginning of November. The 50th Web Excellence Forum - our specialist conference just for digital communicators - took place here, almost exactly 30 years after the fall of the Berlin Wall. A double anniversary, then, pure coincidence. And yet, somehow fitting time and place, this specialist conference was held in [...]

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Review Symposium 49: Control is good, trust is better.

 "Control is good, trust is better? New foundations for digital excellence" - that was the motto of our 49th Web Excellence Forum in Frankfurt. Here is the summary of two successful days with almost 40 company representatives. They gave outstandingly good feedback on a program of practice-relevant contributions, discussions and exciting outlooks on the future of content, marketing [...]

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