"I don't necessarily agree with everything that I say"

Marshall McLuhan

CEO echo for in December 2022 - automatically interpreted

Public evaluation, Individual evaluation: contact@companion.de CEO echo in December 2022: 49% fewer mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 49% fewer CEO mentions than the average for the previous months. Overall, 60% of the CEO echo was generated by online editorial content, while the social media share was 40%. Overall, CEO Echo content activated its readers in December by [...]

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Key figure bot: The CEO echo in November 2022 - automatically interpreted

Key figure bot: The CEO echo in November 2022. Fully automated public evaluation. Individual evaluation: contact@companion.de CEO echo in November 2022: 13% fewer mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 13% fewer CEO mentions than the average for the last few months. Overall, 58% of the CEO echo was generated by online editorial content, while the social media share was 42%. Overall, the content of the [...]

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Key figure bot: The CEO echo in October 2022 - automatically interpreted

Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in October 2022: 20% fewer mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 20% fewer CEO mentions than the average of the previous months. Overall, 52% of the CEO echo was generated by editorial online content, while the social media share was 48%. Overall, CEO Echo content activated its readers in October [...]

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Key figure bot: The CEO echo in September 2022 - automatically interpreted

Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in September 2022: 11% more mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 11% more CEO mentions than the average of the previous months. Overall, 41% of the CEO echo was generated by editorial online content, while the social media share was 59%. Overall, CEO Echo content activated its readers in September [...]

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Our impact stage model for the integration and control of digital communication

From theory... This impact stage model is our further development of the "Impact Stages of Communication," DPRG/ICV 2008. We already "turned this model," which was developed for traditional press relations, to digital in 2012 with the Excellence Forum. The goal was a model that could support all channels, KPIs and goals - but above all the performance marketing mechanisms of "digital". So much for the theory. About theory and [...]

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