CEO echo (DAX & MDAX) for December 2024

CEO Echo companion

Key figure bot: The CEO echo in December 2024

Fully automatic public evaluation.

 

CEO echo in December 2024: 28% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 28% fewer CEO mentions than on average in recent months. Overall, 60% of the CEO echo was generated by editorial online content, with social media accounting for 40%. Overall, the content of the CEO Echo activated its readers 15% more in December than previously.
33% of the mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 67% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with more negative than positive tonality.

Footprint: Oliver Blume, Volkswagen CEO, dominates with 22% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
Volkswagen received the most media attention in December. It had a share of voice of 21.6% and therefore the largest footprint of all CEOs. Markus Krebber (RWE) followed in second and third place this month with 17.9% and Steffen Greubel (Metro Group) with 10.3% of all mentions. 73% of Blume's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 85% of the Volkswagen CEO's echo came from editorial media and 15% from social media. Content that mentioned Blume generated 11 interactions per mention. This corresponds to strong reader activation (5th place of all CEOs). Overall, the content mentions of Oliver Blume showed a strong coloration with a tonality that was more negative than positive. A corresponding image effect can be assumed.

Communication Excellence: Airbus SE with Guillaume Faury best places content in editorial offices

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the Communication Excellence ranking.
Guillaume Faury (Airbus SE) was in first place in December. Before the paywall, 87% of his digital echo had a content context beyond business figures. His content showed 2 interactions per mention, which corresponds to a rather average reader activation. In addition, the texts had a very strong tonality with significantly more positive than negative colorations. As a result, the response to the head of Airbus SE scored 3.2 points. Bjørn Gulden (Adidas) followed in second and third place in the Communication Excellence category with 1.6 points and Rob Smith (Kion) with 1.5 points.

Social Excellence: Christian Kohlpaintner (Brenntag) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Christian Kohlpaintner (Brenntag ) took first place in the ranking with 3.5 points. Kohlpaintner 's response was 50% "social", his reader activation was rather average with 6 reactions to a mention; the sentiment of his mentions was 79% positive. This put him ahead of runner-up Rob Smith (Kion) with 1.6 points and Bjørn Gulden (Adidas) in third place with 1.5 points.

Responsibility Excellence: Georg Stamatelopoulos (EnBW) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In December, Georg Stamatelopoulos (EnBW) took first place in the responsibility ranking. 32% of mentions of the EnBW CEO related to social responsibility topics. His reading frequency here was 63, which corresponds to a very high level of interaction. The tonality was very weak, with a similar amount of positive and negative sentiment. Overall, Georg Stamatelopouloss scored 3.8 points on the Responsibility Index. Murray Auchincloss (BP) followed in second place with 3.0 points and Dominik von Achten (Heidelberg Materials) in third place with 1.8 points.

Investor Excellence: Murray Auchincloss (BP) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In December, the .companion metrics bot identified BP as the top communicator for investors: CEO Murray Auchincloss achieved the best score of 3.0. 46% of his mentions related to the financial environment. That's 15.7 times the average. His reader activation was strong at 6. The tone was rather average, with a similar amount of positive and negative sentiment. He was followed in second and third place by Matthias Zachert (Lanxess) with 1.9 and Torsten Leue (Talanx) with 1.8 points.

 

Source and method information:

Measurements are taken globally with the help of the market-leading monitoring tool Meltwater. All content is analyzed worldwide in German and English that is publicly
language that is publicly accessible on websites, forums and social media. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) The Digital Footprint shows the proportion of mentions of a CEO out of the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on their performance in three equally weighted areas
equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) of which the share of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence includes all mentions that are not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments)