Key figure bot: The CEO echo in October 2024
Fully automatic public evaluation.
CEO echo in October 2024: 80% more mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 80% more CEO mentions than on average in recent months. A total of 81% of the CEO echo was generated by online editorial content, with social media accounting for 19%. Overall, the content of the CEO Echo activated its readers 34% less in October than previously. Of the mentions of all DAX/MDAX CEOs, 58% were in the context of financial news. In contrast, 42% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.
Footprint: Carsten Spohr, Lufthansa Group CEO, dominates with 12% of the total CEO echo
What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntarily or involuntarily? This question is answered by
by the CEO footprint.
In October, Lufthansa Group received the most media attention. It had a share of voice of 11.8% and thus the largest footprint of all Executive Board members. Oliver Blume (Volkswagen) followed in second and third place this month with 10.4% and Oliver Zipse (BMW) with 9.6% of all mentions. 49% of Spohr's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 78% of the Lufthansa Group CEO's echo came from editorial media and 22% from social media. Content that mentioned Spohr generated 12 interactions per mention. This corresponds to strong reader activation (2nd place of all CEOs). Overall, the content mentions of Carsten Spohr showed a strong coloration with a tonality that was as positive as it was negative. A corresponding image effect can be assumed.
Communication Excellence: Puma places the best content in editorial offices with Arne Freundt
Good media work aims to set topics and build a reputation. This is best achieved through placement in
articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies succeed in this with the ranking list for Communication Excellence.
Arne Freundt (Puma) was in first place in October. Before the paywall, 72% of his digital echo had a content context beyond business figures. His content showed 3 interactions per mention, which corresponds to a rather average reader activation. In addition, the texts had a very strong tonality with more positive than negative colorations. As a result, the response to the head of Puma scored 2.6 points. Carsten Spohr (Lufthansa Group) and Christian Bruch (Siemens Energy) followed in second and third place in Communication Excellence with 2.5 points and 2.1 points respectively.
Social Excellence: Christian Bruch (Siemens Energy) with the best social media response
"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers the question of whether this is successful. Our KPI bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring. Last month, Christian Bruch (Siemens Energy) took first place in the ranking with 2.8 points. Bruch's response was 26% "social", his reader activation was rather average with 3 reactions to a mention; the sentiment of his mentions was 80% positive. This put him ahead of runner-up Christian Klein (SAP) with 1.4 points and Carsten Knobel (Henkel) in third place with 1.1 points.
Responsibility Excellence: Sanjiv Lamba (Linde) with best response on social responsibility
The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context. In October, Sanjiv Lamba (Linde) took first place in the responsibility ranking. The Linde CEO received 22% of mentions relating to social responsibility. His reading frequency here was 6, which corresponds to a high level of interaction. The tonality was very strong, with more positive than negative sentiments. Overall, Sanjiv Lamba's Responsibility Index scored 2.0 points. Theodor Weimer (Deutsche Börse) followed in second place with 1.9 points and Murray Auchincloss (BP) in third place with 1.7 points.
Investor Excellence: Miguel Ángel López Borrego (Thyssenkrupp) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting accents in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication. In October, the .companion metrics bot identified Thyssenkrupp as the top communicator for investors: CEO Miguel Ángel López Borrego achieved the best score of 3.2. 58% of his mentions related to the financial environment. That is 5.8 times the average. His reader activation was very strong, at 13. The tonality was very weak, with a similar amount of positive and negative sentiment. He is followed in second and third place by Christian Sewing (Deutsche Bank) with 2.5 and Jean-Yves Parisot (Symrise) with 1.8 points.
Source and method information:
Measurements are taken globally with the help of the market-leading monitoring tool Meltwater. All content is analyzed worldwide in German and English that is publicly
language that is publicly accessible on websites, forums and social media. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) The Digital Footprint shows the proportion of mentions of a CEO out of the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on their performance in three equally weighted areas
equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) of which the share of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence includes all mentions that are not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments)