Key figure bot: The CEO echo in July 2024

Fully automatic public evaluation.

CEO echo in July 2024: 10% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 10% fewer CEO mentions than on average in recent months. Overall, 77% of the CEO echo was generated by online editorial content, while social media accounted for 23%. Overall, the content of the CEO Echo activated its readers 24% less in July than previously.
59% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 41% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.

Footprint: Carsten Spohr, Lufthansa Group CEO, dominates with 11% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
In July, Lufthansa Group received the most media attention. It had a share of voice of 10.9% and therefore the largest footprint of all Executive Board members. Theodor Weimer (Deutsche Börse) followed in second and third place this month with 9.7% and Murray Auchincloss (BP) with 8.2% share of all mentions. 27% of Spohr's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 96% of the Lufthansa Group CEO's echo came from editorial media and 4% from social media. Content that mentioned Spohr generated 129 interactions per mention. This corresponds to very strong reader activation (1st place of all CEOs). Overall, the content mentions of Carsten Spohr showed a strong coloration with a tonality that was as positive as it was negative. A corresponding image effect can be assumed.

Communication Excellence: Allianz sets content best in editorial departments with Oliver Bäte

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies succeed in this with the ranking list for Communication Excellence.
Oliver Bäte (Allianz) was in first place in July. Before the paywall, 49% of his digital echo had a content context beyond business figures. His content showed 111 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a very strong tonality with more positive than negative colorations. As a result, the response to the head of Allianz scored 6.1 points. Manfred Knof (Commerzbank) and Rob Smith (Kion) followed in second and third place for Communication Excellence with 1.8 points and 1.6 points respectively.

Social excellence: Rob Smith (Kion) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Rob Smith (Kion) took first place in the ranking with 1.8 points. Smith 's response was 52% "social", his reader activation was very strong with 14 reactions to a mention; the sentiment of his mentions was 40% positive. This put him ahead of runner-up Manfred Knof (Commerzbank) with 1.5 points and Theodor Weimer (Deutsche Börse) in third place with 1.2 points.

Responsibility Excellence: Christian Bruch (Siemens Energy) with best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In July, Christian Bruch (Siemens Energy) took first place in the responsibility ranking. 19% of mentions of the Siemens Energy CEO related to social responsibility topics. His reading frequency here was 18, which corresponds to a very high level of interaction. The tonality was strong, with more positive than negative sentiments. Overall, Christian Bruch's Responsibility Index scored 2.3 points. Thomas Olemotz (Bechtle) followed in second place with 1.8 points and Oliver Zipse (BMW) in third place with 1.3 points.

Investor Excellence: Carsten Spohr (Lufthansa Group) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In July, the .companion metrics bot identified Lufthansa Group as the top communicator for investors: CEO Carsten Spohr achieved the best score of 6.0. 73% of his mentions related to the financial environment. That is 2.6 times as many as the average. His reader activation was very strong at 175. The tonality was strong, with a similar amount of positive and negative sentiment. He was followed in second and third place by Michael Sen (Fresenius) with 1.5 points and Bernd Montag (Siemens Healthineers) with 1.4 points.