Key figure bot: The CEO echo in June 2020 - automatically interpreted

CEO Echo companion

About the CEO Echo

.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall).

Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.

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CEO echo in June 2020: 48% more mentions of DAX and MDAX managers

In June, the .companion metrics bot found 48% more CEO mentions than the average of recent months. Overall, 69% of CEO Echo was generated by online editorial content, while social media accounted for 31%. Overall, CEO Echo content activated its readers 30% less in June than previously.
Of the mentions of all DAX/MDAX CEOs, 54% took place in the context of financial news. In contrast, 46% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a rather average coloring, with more negative than positive tone.

Footprint: Dr. Markus Braun (Wirecard) dominates 38% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.

In June, Dr. Markus Braun (Wirecard) received the most media attention. He had a share of voice of 38% and thus the largest footprint of all board members. In second and third place this month were Carsten Spohr (Lufthansa) with 16% and Herbert Diess (Volkswagen) with 13% share of all mentions. Braun's echo was 44% not in the financial context and was thus suitable on average for setting topics and content. 56% of the Wirecard CEO's echo came from editorial media, 44% from social media. Content that mentioned Braun generated 8 interactions per mention. This represents strong reader activation (11th among all CEOs). In total, the content mentions of Dr. Markus Braun showed a strong coloring with a tonality that was clearly more often negative than positive. A corresponding image effect can be assumed.

Communication Excellence: Daimler sets content best in editorial departments with Ola Källenius

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.

Last month, Ola Källenius (Daimler) was ranked first. Before the paywall, 63% of his digital echo had a content context beyond business figures. His content showed 25 interactions per mention, which equates to very strong reader activation. In addition, the texts had a very strong tonality with significantly more positive than negative colorations. As a result, the response to Daimler's boss scored 2.8 points. Dr. Mathias Döpfner (Springer) follows in second and third place in Communication Excellence with 2.2 points and Joe Kaeser (Siemens) with 2.1 points.

Social Excellence: Dr. Mathias Döpfner (Springer) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.

Last month, Dr. Mathias Döpfner (Springer) leads the rankings with 2.9 points. Döpfner 's response was 73% "social," his reader activation very strong with 79 reactions to a mention; the sentiment of his mentions was 2% positive. He was thus ahead of runner-up Ola Källenius (Daimler) with 2.4 points and Dr. Heinz Jörg Fuhrmann (Salzgitter) in third place with 1.4 points.

Responsibility Excellence: Harald Krüger (BMW) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.

Last month, Harald Krüger (BMW) came in first in the responsibility ranking. 11% of the BMW CEO's response related to social responsibility topics. Here, his reader activation was 63, which corresponds to a very strong interaction level. Tonality was very weak, with similar amounts of positive and negative sentiment. Overall, Krüger's Responsibility Index thus scored 3.9 points. He was followed in second place by Kasper Rorsted (adidas) with 2.2 points, and in third place by Dr. Heinz Jörg Fuhrmann (Salzgitter) with 1.8 points.

Investor Excellence: Bernd Montag (Siemens Healthineers) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

The .companion metrics bot determined Siemens Healthineers as the top communicator for investors in June: CEO Bernd Montag scored the best with 2.8. 92% of his mentions were related to the financial environment, which is 1.6 times the average. His reader activation was very weak, at 0.1, and the tone was strong, with significantly more positive sentiment than negative. He is followed in second and third place by Michael Zahn (Deutsche Wohnen) with 2.7 and Carsten Spohr (Lufthansa) with 2.0 points.