Key Performance Indicator Bot: The CEO echo in January 2022 - automatically interpreted

CEO echo in January 2022: 52% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 52% fewer CEO mentions than the average for recent months. Overall, 68% of CEO Echo was generated by online editorial content, while social media accounted for 32%. Overall, CEO Echo content activated its readers 37% less in January than previously.

44% of mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 56% had a content context that was more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

Footprint: Herbert Diess (Volkswagen) dominates 25% of total CEO echo

What share of the total CEO Echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.

In January, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 25% and thus the largest footprint of all board members. In second and third place this month are Ola Källenius (Daimler AG) with 13% and Carsten Spohr (Lufthansa) with 12% share of all mentions.

72% of Diess's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 51% of the Volkswagen CEO's echo came from editorial media, 49% from social media.

Content that mentioned Diess generated 32 interactions per mention. This corresponds to very strong reader activation (20th place among all CEOs).

Overall, Herbert Diess ' content mentions showed a strong coloration with a tonality that was more often positive than negative.

A corresponding image effect can be assumed.

Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner

Good media work aims to set themes and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key figure bot shows which DAX/MDAX companies succeed in doing this with the ranking list for the Communication Excellence.

In January, Dr. Mathias Döpfner (Springer) was ranked first. Before the paywall, 86% of his digital echo had a content context beyond business figures. His content showed 78 interactions per mention, which corresponds to a very strong reader activation.

Furthermore, the texts had a very strong tonality with more positive than negative colourings.

As a result, the response to Springer's boss scores 2.3 points.

In second and third place in the Communication Excellence follow Björn Gulden (Puma) with 2.0 points and Guillaume Faury (Airbus) with 1.7 points.

Social Excellence: Oliver Zipse (BMW) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial offices (influencers) or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned as often and as effectively as possible in social media. Whether this is successful is answered by the Social Excellence Index. Our metrics bot interprets the share of mentions in social media, the strength of reader activation as well as its emotional colouring.

Last month, Oliver Zipse (BMW) leads the ranking with 2.9 points.

The BMW CEO's response was 41% "social," his reader activation rather average with 7 reactions to a mention; the tone of his mentions was 19% positive. He was thus well ahead of runner-up Tim Höttges (Telekom) with 1.8 points and Steve Angel (Linde plc) in third place with 1.8 points.

Responsibility Excellence: Ola Källenius (Daimler AG) mit bester Resonanz zu gesellschaftlicher Verantwortung

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e. e.g. in the context of social responsibility or climate and environmental protection. How well this has been achieved is shown by our Responsibility Index. For him, the ratio bot only interprets the mentions that took place in this topic context.

From first place in the Responsibility rankings in January greets Ola Källenius (Daimler AG).

20% of the Daimler AG CEO's response related to social responsibility issues.

Here, his reader activation was 139, which corresponds to a very strong interaction level. The tonality was strong, with
significantly more positive than negative sentiment. Overall, the Källenius' Responsibility Index so 2.4 points. In second place follows Oliver Zipse (BMW) with 1.8 points, in third place Nikolai Setzer (Continental) with 1.5 points.

Investor Excellence: Joachim Wenning (Munich Re) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the Indicator Bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

In January, the .companion metrics bot identified Munich Re as the top communicator for investors: CEO Joachim Wenning scored the best with 2.8. 79% of his mentions related to the financial environment. That's 1.4 times the average. His reader activation was very strong, at 699.1. The tone was very strong, with

significantly more negative than positive sentiment. He is followed in second and third place by Theodor Weimer (Deutsche Börse) with 2.1 and Gordon Riske (Kion) with 1.5 points.

Source information: Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analysed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.