Key figure bot: The CEO echo in October 2019 - automatically interpreted

CEO Echo companion

The digital media response to all DAX and MDAX managers - here is the public ranking.

About the CEO Echo

.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall). Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.

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CEO echo in October 2019: 15% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 15% fewer CEO mentions in global media echo than the average for the previous months. Overall, 61% of CEO Echo was generated by online editorial content, while social media accounted for 39%. Overall, CEO Echo content activated its readers 78% more frequently in October than previously.
Of the mentions of all DAX/MDAX CEOs, 78% took place in the context of financial news. In contrast, 22% had an editorial content context, which is more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a rather average coloration, with similar amounts of positive and negative tone.

Footprint: Jennifer Morgan (SAP) dominates 12% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In October, Jennifer Morgan (SAP) received the most media attention. She had a Share of Voice of 12%, the largest footprint of any board member. In second and third place this month are Dr. Mathias Döpfner (Springer) with 11% and Herbert Diess (Volkswagen) with 11% share of all mentions.

Morgan's echo did not take place in the financial context in 17% of cases and was thus suitable for setting topics and content on average. The SAP CEO's echo came 57% from editorial media, 43% from social media. Content that mentioned Morgan generated 11 interactions per mention. This equates to strong reader activation (7th among all CEOs). In sum, editorial content mentions of Jennifer Morgan showed very weak coloration with a tone similar to much positive tone as negative tone.

Communication Excellence: Fraport sets content best in editorial departments with Stefan Schulte

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in doing this with the Communication Excellence ranking.
In October, Stefan Schulte (Fraport) was ranked first. Before the paywall, 74% of his digital echo had a content context beyond business figures. His content showed 20 interactions per mention, which equates to very strong reader activation. In addition, the texts had a strong tonality with more negative than positive colorations. As a result, the response to Springer's boss scored 3.1 points. Ralf W. Dieter (Dürr) follows in second and third place in Communication Excellence with 2.8 points and Rolf Martin Schmitz (RWE) with 1.9 points.

Social Excellence: Tim Höttges (Telekom) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional coloring.
Last month, Tim Höttges (Telekom) topped the ranking with 1.9 points. He was thus ahead of Dr. Mathias Döpfner (Springer) with 1.7 points and Harald Krüger (BMW) with 1.3 points. The response of the Telekom CEOS was 73% "social". Here, reader activation was rather average with 4 reactions to a mention; the tone of his mentions was positive 23% of the time.

Responsibility Excellence: Rolf Buch (Vonovia) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In October, Rolf Buch (Vonovia) saluted us from first place in the responsibility ranking. Of the mentions of Vonovia's CEO, 59% related to social responsibility topics. Here, his reader activation was 3, which corresponds to a weak interaction level. The tone was very strong, with significantly more positive than negative sentiments. Overall, Buch's Responsibility Index thus scored 2.7 points. Rolf Martin Schmitz (RWE) followed in second place with 2.4 points, and Herbert Diess (Volkswagen) in third place with 1.2 points.

Investor Excellence: Rice Powell (Fresenius Medical Care) with best financial echo

CEO mentions in the context of balance sheet figures offer little room to set content accents, but are crucial for building investor confidence.
In October, the .companion metrics bot identified Fresenius Medical Care for Rice Powell as the top communicator for investors. In this environment, the metrics bot determines which CEOs were mentioned and how well, forming an index of investor communication. 96% of his mentions were related to the financial environment, which is 1.6 times the average. Its reader activation was very strong, at 4.2, and its tone was strong, with significantly more positive sentiment than negative.