Here are some findings from sdg-echo.com, Excellence Forum's continuous benchmarking service for #sustainability #communications Let's take a look at the English-language mentions of sustainability topics that were linked to the industrial sector "Mobility & Travel" (globally). In this month, most negative engagements within this industry were connected with the following sustainability topics: #greenwashing #greenwash #airbnb #auspol #booking These negative themes were mostly connected [...]
SDG Echo: Sustainability Reporter for September 2022, FMCG sector, global
Here are recent results from sdg-echo.com, Excellence Forum and Meltwater's continuous benchmarking service for #sustainability communications. Let's take a look at German-language mentions of sustainability issues, here in the context of the FMCG industry sector. This month, most negative engagements in this industry were related to the following hashtags: #8maeuse #plasticbottles #vegan #ancherkraut #cdupt22 These negative themes were most often associated with the following brands. #Philipmorris [...]
Key figure bot: The CEO echo in September 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in September 2022: 11% more mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 11% more CEO mentions than the average of the previous months. Overall, 41% of the CEO echo was generated by editorial online content, while the social media share was 59%. Overall, CEO Echo content activated its readers in September [...]
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Our impact stage model for the integration and control of digital communication
From theory... This impact stage model is our further development of the "Impact Stages of Communication," DPRG/ICV 2008. We already "turned this model," which was developed for traditional press relations, to digital in 2012 with the Excellence Forum. The goal was a model that could support all channels, KPIs and goals - but above all the performance marketing mechanisms of "digital". So much for the theory. About theory and [...]