If biological sex helps determine which symptoms we develop and how we are treated medically, then the logical consequence is: "The equal treatment of women and men must stop." This gender message is provocative. Who dares to make it the focus of an attitude campaign on social media? Head of Marketing Maurizio Barucca and his campaign team at one of the two largest [...]
Key Performance Indicator Bot: CEO Echo in October 2021 - automatically interpreted
Fully automated general evaluation. For a customised report involving any given CEO, please email contact@companion.de CEO Echo for October 2021: 39% more CEO mentions Last month, the .companion CEO metrics bot found 39% more CEO mentions than the average of the previous months. Overall, 49% of mentions captured by the CEO Echo were generated by editorial online [...]
Feedback - the voices on Symposium #52 in the Excellence Forum
Thanks again for the great event. It was a lot of fun. Head of Brand & Integrated Communications "I found the exciting discussions and conversations very inspiring. I was positively surprised by the high level of commitment and the courage with which many communicators are driving the transformation of their departments. There is no doubt that the function of corporate communication is on the move. We are becoming more data-driven, more agile, more [...]...
Excellence Symposium #52 - "Without data, the one with the most power decides".
Wow, we are still very impressed by our first expert day in the #ExcellenceForum after the COVID break. Many thanks to Robin Zimmermann, our host at #SiemensEnergy, which is transforming itself into a solution provider for the #Energiewende. Who else has a #FutureExperienceLab right on a factory site full of "heavy metal", which was a fantastic conference venue. "Digital transformation of communication - [...]
Agile reporting - the key to data-driven communication
A new concept is making its way into day-to-day business: #AgilesReporting. Agile reporting is first and foremost a new, universally adaptable and automatable form of reporting. It supports continuously changing questions and decisions of any stakeholder in marketing and communication departments. Its basis is completely standardized KPI and content tags. The path to agile reporting starts with a simple question. Which decisions should [...]