Interpreting data, for example on social media usage, is as tedious as the work of a truffle pig. But wait, doesn't the pig have fun looking for truffles? It does, but that's no wonder; after all, it's not a bad-tempered bean counter like the gentlemen in our picture. Here's an example of what happens when [...]
Interview with data drivers: Michael, part 2
Part 2 of the interview Go to part 1 here What specifically should a client stipulate in an agency contract? Clearly, the unrestricted right to export the data generated with the company's money. This sounds obvious, but in practice it is not. Many agencies are reluctant to do this because it disempowers them. [...]
Key figure bot: The CEO echo in January 2019 - automatically interpreted
The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]
Review Fachtag 48: Content Marketing IS Long Distance
Content marketing IS the long haul for corporate communicators. That is the summary of two days of the Web Excellence Conference in the VIP lounge of the Leverkusen stadium. Our review of two excellent days is teeming with sporting metaphors. Here are all the game-changing scenes from halves 1 and 2 at breakneck speed. But before that, a big thank you goes to [...]
Interview with data drivers: Michael, Part 1
Michael Heine is founder and managing director of .companion. The Berliners are not only consultants for data-based strategy, but also a neutral data agency for many of the first corporate addresses. Together with partner Christian Bachem, Michael has been carrying the Web Excellence Forum, the most important platform for comparative evaluation of digital communication, for many years. The Excellence Fachtagen are attended by [...]