"Datafy" - our newsletter on data and strategy now comes with a new look and now always with a whole mix of topics. Around our guiding question: "How can companies create internal value from data in marketing & communication?" Datafy No. 6/18 gathers the following topics: 1. a practical report from the workshop of our customer Bosch 2. an interview with a [...]
Review Fachtag 47: Re-parking in the head. When, if not now?
The leaves are falling, in late autumn it becomes colorful. But it was unusually colorful for our Web Excellence Community. On November 12 in Darmstadt, "Germany's capital of future viability" (current WiWo ranking), 50 digital managers went into a veritable frenzy of color and innovation. That's typical Merck. Our host deserves a big thank you for that. THANK YOU! There were 2 [...]
.companion key figure bot launches CEO Echo. Order now for free.
The CEO Echo is the first data interpretation service of our new metrics bot. Automatic interpretation texts are the future of "Analytics". Who wants to know why and how they can look like - here it is. Again, the best comes at the end: the first issue of the monthly CEO Echo. "Analytics"- a maze for all non-experts (who earn the money that Analytics costs). Who knows the [...]
Communication planning 2019: Content audit as an important basis
Which topics had high reach but low engagement? Which topics that reached fewer people than average triggered discussions, ratings, and shares? The bottom line: a content audit answers these and many other questions across platforms. If a company's communications are still divided into different responsibilities (website, Facebook, LinkedIn, Twitter), all of these channels are sent to the same [...]
Data driver in interview: "My mission is to sort out the digital chaos".
Justus, Mr. Communication Strategy at .companion, has been a management consultant with us for 6 years. Together with the Data Driven Teams of his clients, he analyzes the ongoing content marketing of Bosch, Merck or Covestro, among others. Nevertheless, he had time for a short conversation. Mr. Communication Strategysince 1997 in the digital business. He has held senior marketing and media roles at companies including [...]